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UAE Media Council Signs MoU with Arte Museum to Enhance Media and Cultural Collaboration

The UAE Media Council has signed a memorandum of understanding (MoU) with Arte Museum, a media arts exhibition affiliated with the prominent Korean visual arts company “District.” This agreement aims to bolster joint collaboration in several areas, including the provision of media materials in compliance with Media Content Standards and the issuance of permits for printing and distributing books related to arts, applied sciences, and tourism. Additionally, Arte Museum will participate in the “Media Apprenticeship Programme,” which focuses on training national talent in digital media and visual arts, in partnership with experts and artists from South Korea and around the world.

The partnership will support the media content industry and offer innovative audience experiences, emphasizing high-quality media content that reflects the vibrant media and cultural landscape of the UAE.

HE Maitha Majed AlSuwaidi, Chief Executive Officer of Strategy and Media Policy at the UAE Media Council, stated: "This agreement is a significant step forward in promoting collaboration between the public and private sectors. Partnering with Arte Museum to produce exceptional media content allows us to streamline the workflow while ensuring the highest quality that adheres to local media regulations and standards."

Dany Samaha, General Director of Arte Museum, expressed enthusiasm about the partnership: "We are excited about this collaboration with the UAE Media Council as it promotes the highest international standards in content ratings, auditing, and oversight. This partnership will provide our audiences with exceptional cultural and artistic experiences and reinforce the UAE’s position as a leading cultural destination."

Located within Dubai Mall, Arte Museum spans 2,800 square meters and offers an exceptional blend of entertainment and interactive experiences. Designed by District, a renowned Korean digital design firm, the museum showcases artworks themed around "eternal nature" across 14 distinct zones. Visitors can immerse themselves in a captivating fusion of art and modern technology, enjoying interactive installations and digital experiences that enhance their understanding of creativity.

For more information, visit UAE Media Council and Arte Museum.

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