Real Estate

Neoterra Developments has officially commenced construction of its upscale residential project, ELMORA, at Jumeirah Garden City, marking a significant milestone in the company’s expansion strategy. The developer also announced plans to launch its next residential project in Dubai Production City in the second quarter of 2026.

Strategically located just off Sheikh Zayed Road, the boutique development is positioned minutes away from the Dubai International Financial Centre and the upcoming AED 100 billion DIFC 2.0 expansion, reinforcing its appeal as a prime residential address. The project, with a gross development value (GDV) of approximately AED 130 million, has already seen nearly 80% of its units sold.

Strong Market Response And Strategic Vision

ELMORA comprises 85 fully furnished residences, including studio, one-bedroom, and two-bedroom apartments. According to the developer, studios and one-bedroom units are fully sold out, with a limited number of two-bedroom residences still available starting from AED 1.7 million.

Commenting on the milestone, Naresh Perwani stated that the groundbreaking represents more than the start of construction. He highlighted that the project aligns with the company’s long-term vision of delivering boutique, design-led residences in emerging urban districts, guided by its philosophy of “Luxury Done Thoughtfully.”

Collaboration With GRID Ensures Seamless Delivery

The development is being delivered in partnership with GRID, which is overseeing design, construction, and go-to-market execution.

Shreen R. Gupta noted that the project aims to deliver a high-quality, design-driven residential experience, with a focus on translating vision into execution through strong partnerships and efficient delivery frameworks.

Premium Lifestyle Amenities And Services

ELMORA is designed to offer a hospitality-inspired living experience, featuring a wide range of curated amenities, including:

1. Rooftop business lounge
2. Infinity lap pool and jacuzzi with panoramic views
3. State-of-the-art gymnasium
4. Jogging track and landscaped podium gardens
5. Male and female sauna suites

The lobby interiors are curated by Grandé Maison by GRID, reflecting a refined design aesthetic with bespoke detailing.

Residents will also benefit from concierge services, including housekeeping, reservations, grocery management, airport transfers, and private chef experiences—enhancing convenience and lifestyle quality.

Sustainability At The Core

Sustainability remains a key pillar of the development, with features such as:

1. EV-ready parking
2. Water-efficient fixtures
3. Solar-control glazing to reduce heat gain
4. Energy-efficient cooling systems

These initiatives are designed to reduce environmental impact while improving overall living comfort, aligning with Dubai’s broader sustainability goals.

Connectivity And Future Growth

ELMORA offers seamless access to key destinations including Downtown Dubai, Jumeirah, and La Mer, along with proximity to metro stations and major transport networks.

With construction now underway and completion targeted for February 2028, Neoterra Developments positions ELMORA as a strategic addition to its growing portfolio—combining prime location, boutique scale, modern design, and sustainable living.

The announcement of a new project in Dubai Production City further signals the developer’s continued expansion and confidence in Dubai’s evolving residential market.

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