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Ford Middle East Launches New Tougher, Smarter, More Capable Ford Ranger Pickup in the United Arab Emirates
The brand-new 2016 Ford Ranger is set to develop brand-new standards in the light industrial automobile section with an uncompromised mix of robust ability, craftsmanship and advanced innovation. The refreshed version of the compact pickup is now readily available at all Al Tayer showrooms, Ford's importer-dealer in the UAE.
"The new Ford Ranger brings a brand-new level of comfort and refinement to its section without compromising on the rugged capability that our customers demand and have pertained to appreciate from the current design," said Thierry Sabbagh, handling director at Ford Middle East. "It represents a smarter kind of hard, and will assist our consumers to achieve more in every kind of application.".
"The present Ranger is one of the toughest, most capable pick-ups out there, and this is reflected in the exceptional sales of the Ranger to date," included Sabbagh.
"Thanks to our pleased truck heritage and worldwide competence in the utility section, we've made exactly what was great even better, with a bold new look, improved efficiency and a new level of refinement.".
The brand-new Ranger remains to be produced at Ford's Silverton Assembly Plant in Pretoria and exported to 148 markets in the Middle East, Africa and Europe. The Duratorq TDCi engines are produced at the Struandale Engine Plant in Port Elizabeth.
Hard and contemporary design.
The modifications to the brand-new Ranger start with an updated exterior design. A vibrant, more contemporary appearance lends brand-new Ranger a powerful existence on the road, and right away communicates a sense of capability.
A more muscular hood streams into a strong new trapezoidal grille, which connects seamlessly with the chiselled projector headlamps, highlighting the new Ranger's width and strong stance.
"When you take a look at how our customers utilize their vehicles, it's vital that a Ranger looks and works as a difficult, trustworthy tool," Sabbagh includes.
"Ford's design team saw an opportunity to give the design additional tension, and to emphasize 'Built Ford Tough' design elements like the outboard nostrils-- all while maintaining the Ranger's excellent aerodynamic characteristics.".
The updated outside has actually been integrated with a stylish brand-new interior that develops an even more comfy, contemporary and car-like environment for the motorist and travelers. Strong horizontal lines stumble upon the width of the taxi, offering a sense of spaciousness, creating a clear difference between the upper and lower levels, and putting the concentrate on the main eight-inch touchscreen on the high-spec designs.
Behind the guiding wheel, a new dual-TFT instrument cluster offers drivers with information about the automobile, in addition to entertainment and cellular phone functions at a glimpse.
"The interior of the brand-new Ranger is sleek and contemporary, with a strong technical element to it," says Sabbagh. "Accentuating the design, products were chosen that are trendy and attractive while being durable enough to deal with the harsh life of a work truck. The interior might look more car-like, however it's as practical as ever.".
Capability and refinement.
The brand-new Ford Ranger continues to be one of the most capable pick-ups in its class. With a remarkable 800mm water wading depth, and with 230mm of ground clearance, it is created and crafted to manage the most extreme terrains with ease. Thanks to a 28-degree method angle and 25-degree departure angle, motorists in the new Ranger can feel great when taking on steep obstacles.
A robust digitally managed transfer case enables drivers in 4x4 designs to shift on the fly from 4x2 to 4x4 high by means of a knob on the centre console. For low-speed torque or additional downhill control, motorists can also engage low-range 4x4 gearing, while an electronic locking rear differential helps to improve traction in difficult conditions. These off-road strengths are matched to a towing capability of approximately 3 500kg and impressive payload capacity.
The new Ranger achieves all this with a level of refinement not typically seen in the pick-up section. While the existing Ranger currently sets the requirement for trip and handling, Ford engineers fine-tuned the suspension of the brand-new version for added convenience as well as better handling.
The driving experience is further boosted by an electric power-assisted steering (EPAS) system, which provides exact guiding with a natural and confident feel. With EPAS, steering is light and manageable for low-speed manoeuvring, such as parking, and precise at greater speeds.
The level of assistance varies based upon speed, steering wheel angle, cornering forces and acceleration or deceleration. Additionally, by eliminating the power guiding pump utilized in a traditional power-steering system, EPAS also leads to a quieter automobile and improves fuel performance by about 3 percent.
Engineers fitted the new Ranger with sophisticated sound-deadening materials and enhanced insulation for among the quietest and most comfy cabin interiors in its class.
Advanced technology.
A host of cutting-edge technologies are offered on the brand-new Ford Ranger to help motorists stay linked and in control.
SYNC 2, the current generation of Ford's in-car connection system, gives motorists smarter and more secure ways to stay connected and is conventional on the brand-new Ranger Limited and Wildtrak. Utilizing natural voice commands, like "temperature level 20 degrees", "play" or "call Ahmed", the motorist can control the car's climate controls, home entertainment system and phone functions more quickly than before. An eight-inch touchscreen places more controls at the driver's fingertips, with colour-coded corners for easy menu navigation.
For additional convenience, the new Ranger features a 240-volt power socket that can be used to power a laptop or mobile phone anywhere, from a work site to a family road trip.
There is likewise a range of driver help technologies. The whole new Ranger line-up features an excellent level of conventional devices, consisting of Electronic Stability Program (ESP) and ABS on all but some Base models (ABS is an option).
The ESP system incorporates Traction Control, Hill Launch Assist, Hill Descent Control, Adaptive Load Control and Trailer Sway Control, while ABS consists of Emergency Brake Assistance and Electronic Brakeforce Distribution.
Ranger likewise offers a wide range of first-in-class driver supplements, consisting of Tyre Pressure Monitoring System, along with Front and Rear Park Assist.
Reliable power.
The brand-new Ranger's remarkable power, capability, and haul and lugging capability are made possible thanks to the current generation of effective, more refined and fuel-efficient Duratorq TDCi diesel engines, in addition to the proven Duratec petrol system. These engines supply Ranger consumers with a winning combination of power and effectiveness in all conditions, and help to highlight Ford's fun-to-drive pledge.
Ford's mighty 3.2-litre Duratorq TDCi five-cylinder diesel engine tops the variety, and has actually earned an impressive reputation for its segment-defining levels of performance. Upgrades consist of a brand-new exhaust gas recirculation system that helps enhance fuel effectiveness by approximately 18 percent, while still producing 200PS of power and 470Nm of torque.
The revised 2.2-litre four-cylinder Duratorq TDCi benefits from a raft of upgrades in the interests of performance, improvement and performance, producing a power of 150PS and 375Nm of torque.
The new Ranger is likewise available with Ford's reputable 2.5-litre Duratec gas engine, offering 163PS of power and 225Nm of torque.
Depending on model derivative, the brand-new Ranger is equipped with a six-speed manual or automatic transmission, or a five-speed manual on the diesel and fuel variations.
Revitalized design variety.
The new Ford Ranger is offered in a large range of models and specification levels to cater to customer needs whether for work or play. Ranger is available in single cab, Rap Cab and Double Cab variations.