Emirates NBD signs MoU with Fidelity International to collaborate on Alternative End of Service Benefit programme

Business

Emirates NBD signs MoU with Fidelity International to collaborate on Alternative End of Service Benefit programme

Emirates NBD, one of the leading banking groups in the Middle East, North Africa and Türkiye (MENAT), has signed a Memorandum of Understanding (MoU) with Fidelity International to jointly develop a new workplace savings proposition for UAE employers.

The partnership will combine Emirates NBD’s strong understanding of local markets and the expertise of its Asset Management division and Chief Investment Office with Fidelity’s global experience in long-term savings and investment solutions. Together, the two organizations aim to create a workplace savings offering aligned with international best practices, enhancing financial security and long-term wealth planning for employees in the UAE.

The UAE government has been advancing reforms to the End of Service Benefit (EOSB) regime, reflecting its vision of strengthening financial security, attracting investment, and supporting talent retention. Emirates NBD emphasized its commitment to the nation’s strategic objectives by driving innovation in financial services, contributing to economic growth, and providing companies with tools to retain skilled professionals.

A core element of the collaboration will also focus on boosting financial literacy among the UAE’s workforce. Emirates NBD plans to leverage Fidelity’s expertise in this area to empower individuals with knowledge and resources to make informed decisions about their financial futures.

Marwan Hadi, Group Head of Retail Banking and Wealth Management at Emirates NBD, said:
“We are committed to making a meaningful difference in our communities. By offering tailored financial solutions, we empower our customers to make informed decisions about managing their wealth. Fidelity brings exceptional knowledge and experience to this partnership—benefiting clients who entrust their hard-earned savings to Emirates NBD.”

Christian Staub, Head of EMEA and Global Head of Client Propositions at Fidelity International, added:
“We are delighted to be partnering with Emirates NBD on this strategic initiative, utilising our global expertise in the long-term savings market to help create a new and innovative workplace solution for employers in the UAE. As we celebrate 25 years in the UAE, we remain committed to working closely with our strategic partners to deliver long-term value for clients now and in the future.”

The agreement highlights Emirates NBD’s dedication to aligning with the UAE’s forward-looking policies on investment, innovation, and sustainability while reinforcing its role in shaping a stronger financial ecosystem for employees and employers alike.