DXB Live, the integrated event management and experiential agency of Dubai World Trade Centre, has announced the adoption of advanced sustainable solutions to promote eco-friendly practices in the event management sector. These initiatives align with international standards and support the UAE’s Green Agenda 2030, showcasing the company’s commitment to environmental sustainability.

At the Middle East Event Show 2024, DXB Live highlighted its latest sustainable strategies aimed at reducing the environmental impact of events. These strategies include minimizing resource consumption, waste production, and water use through the use of eco-friendly stands and effective waste management systems. The company’s efforts are designed to ensure adequate energy consumption while adhering to global standards for socioeconomic development and sustainability.

Khalid Al Hammadi, Senior Vice President of DXB Live, emphasized the agency's commitment to sustainability, stating, “We are adopting advanced sustainable solutions in the events industry by actively integrating sustainability, speed, and innovation. As a leading event management company in the region, DXB Live is dedicated to remaining at the forefront of innovation to deliver exceptional results, while also pushing for positive environmental changes. Moreover, our efforts are consistent with the UAE's vision for a sustainable future, as well as the growing emphasis on recyclable materials and resources."

During its participation at the Middle East Event Show 2024, DXB Live showcased innovative uses of sustainable materials, the benefits of modular construction, and the role of technological advancements in driving sustainability. The agency also highlighted its strategic partnership with Desert Board, a company that produces Palm Strand Board (PSB) from date palm tree pruning residue. This collaboration underscores their shared commitment to sustainability and supports the UAE's goal of reducing emissions to 206 MtCO2e by 2030.

DXB Live’s sustainable stand at the event, made from locally produced PSB, demonstrated the advanced X-Wall systems introduced by the agency in 2016. These systems, the largest in the industry with a 25% size advantage over competitors, incorporate eco-friendly flooring and recycled content, appealing to urban consumers and contributing to a low carbon footprint.

The agency's commitment to sustainable practices was further recognized when it received the ‘Best Stand Design & Build - Arab Health 2024’ award at the Middle East Event Awards 2024 for designing and building the Emirates Health Services (EHS) stand at Arab Health - Global Healthcare Medical Expo 2024.

The Middle East Event Show, held from June 12 to 13, 2024, at the Madinat Jumeirah in Dubai, UAE, is a prominent industry event featuring a variety of exhibitions and seminars, culminating in an awards ceremony. DXB Live's emphasis on sustainable materials was well-received, setting a precedent for green stands and booths in the industry. With its ongoing commitment to sustainability, DXB Live ensures that its use of sustainable materials leads to tangible improvements in operational practices.