beIN Media Group Showcases Future of Broadcasting and Digital Media at MWC Doha 2025

Business

beIN Media Group Showcases Future of Broadcasting and Digital Media at MWC Doha 2025

beIN MEDIA GROUP is spotlighting the future of digital broadcasting and media innovation at the inaugural Mobile World Congress (MWC) Doha 2025, presenting its latest cloud-based and AI-enabled technologies as part of its broader digital transformation strategy. The global sports and entertainment organisation is using the landmark event to demonstrate how it is evolving into a technology-driven broadcaster while contributing to Qatar National Vision 2030.

MWC Doha 2025, held for the first time in the Middle East and North Africa at the Doha Exhibition and Convention Centre, convenes international leaders and innovators to accelerate global digital transformation. The event aligns closely with Qatar’s Digital Agenda 2030, which aims to foster a more connected and knowledge-based economy.

During the two-day conference, beIN is showcasing technologies that enhance the way audiences experience live sports and entertainment amid rapid shifts in global media consumption. Long recognised for its premium sports coverage, beIN continues to develop capabilities that elevate regional and international broadcasting standards while supporting Qatar’s diversification and digital innovation goals.

A key focus for beIN is the integration of artificial intelligence, interactivity, and personalisation into its platforms. The company is accelerating development of next-generation tools designed to deepen audience engagement through advanced features such as multi-view streaming, dynamic player profiles, real-time statistics overlays, and AI-powered predictions.

Among the technologies presented are beIN STREAM, the company’s new cloud-enabled streaming service powered by a compact Wi-Fi cloud connector, and TOD, its award-winning OTT platform. beIN STREAM represents a significant move toward cloud-based broadcasting, enabling rapid platform updates, advanced graphics, and AI-enhanced content delivery without the limitations of on-premise hardware. TOD continues to evolve with improved personalisation and an enhanced user experience for both live and on-demand content.

“MWC Doha 2025 provides a powerful platform for us to share beIN’s journey to becoming a technology-driven broadcaster,” said Israel Esteban, Chief Technology Officer at beIN MEDIA GROUP. “We remain aligned with Qatar National Vision 2030 as we invest in AI, interactivity, and personalisation to create deeper and more meaningful engagement with our content.”

beIN’s presence at the conference underscores its long-term strategy to build a technologically advanced broadcasting ecosystem that can serve audiences worldwide with greater flexibility and innovation. The group is exhibiting at Stand C20 throughout the event at the Doha Exhibition and Convention Centre.