Business

As part of its commitment to sustaining the development of socially-conscious business owners in the region, Sheraa - a launch pad for aspiring entrepreneurs in the United Arab Emirates - has actually gone into in to an unique critical partnership with Crescent Enterprises, the founding partner for Sheraa's social entrepreneurship track, to co-create initiatives that create the region's social entrepreneurship community. Crescent Enterprises runs a varied and global variety of companies from its base in the UAE, and is present with 20 subsidiaries and associates across five continents.

Through this partnership, Sheraa and Crescent Enterprises look for to develop an actionable framework for social entrepreneurship in the UAE and the larger region.The two entities will certainly develop joint campaigns that will harness the potential of young business owners to generate favorable social impact through economically sensible and scalable start-ups.

Remarking on the strategic collaboration, Najla Al Midfa, General Manager, Sheraa, claimed: "We are excited to sign up with forces with Crescent Enterprises, as this will certainly spur our cumulative efforts to open up avenues for social entrepreneurship amongst the youth. We believe that the young hopeful business owners hold the reins to developing ventures that enhance the sustainable credentials of a country. Sheraa is that positive first step towards producing scalable projects that lead to positive socio-economic change in communities.

Social entrepreneurship integrates commercial productivity and social influence, and is progressively being recognized as an innovative business design that could deal with the region's socio-economic obstacles and drive scalable and sustainable services.

Remarking partnership, Badr Jafar, CEO, Crescent Enterprises, stated, "In line with our Nation's vision and as part of this Year of Granting, we are excited to
work together with Sheraa to supporting the region's future generation of social business owners who we wish will certainly be at the center of resolving a number of the region's most pressing social and environmental country. Our intent with this collaboration is to assist construct a socially-conscious, comprehensive and lasting entrepreneurial environment in the UAE and the wider region."

This cooperation will make use of the knowledge of Crescent Enterprises and its interior start-up incubator CE-Ventures in establishing and expanding sustainable purpose-driven businesses, and on Sheraa's solid outreach and influence in Sharjah's and the UAE's. budding entrepreneurship community.

Sheraa and Crescent Enterprises will certainly start the partnership with a two-year pilot program including 10 mentoring occasions for young business owners and three social venture difficulties that encourage students to collaborate on developing innovative applications for social good. The pilot program will certainly additionally give hopeful startups with access to business support and mentoring, maximizing Crescent Enterprises' global network and competence that spans four years of procedures in diverse sectors.

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