Tourism

Oman Tourism Development Company (OMRAN Group) has marked a significant achievement in sustainable tourism by attaining the WTTC Hotel Sustainability Basics verification for 16 of its hotels and resorts — making them the first properties in Oman to be globally recognized under this esteemed international standard.

Announced during the Arabian Travel Market (ATM) 2025 in Dubai, this milestone reflects OMRAN Group’s commitment to advancing sustainability in Oman’s hospitality sector. The internationally accredited verification from the World Travel & Tourism Council (WTTC) highlights the Group’s implementation of robust environmental and social practices across its hotel portfolio.

OMRAN’s verified properties have adopted comprehensive measures to reduce carbon emissions, optimize water and energy consumption, and minimize plastic usage. Socially, the hotels actively support local economies by engaging SMEs and integrating Omani entrepreneurs into their business ecosystems — fostering inclusive and sustainable growth.

“We take great pride in our hotels receiving this esteemed verification,” said Hashil Obaid Al Mahrouqi, CEO of OMRAN Group. “It underscores our unwavering commitment to embedding sustainability across all our projects. Our framework is built on four core pillars — environment, society, economy, and cultural heritage — ensuring we preserve Oman’s resources while fostering tourism development for generations to come.”

The 16 properties verified under the WTTC Hotel Sustainability Basics include:

• JW Marriott Muscat

• W Muscat

• InterContinental Muscat

• Alila Hinu Bay

• Alila Jabal Akhdar

• Barceló Mussanah

• Crowne Plaza Duqm

• Crowne Plaza OCEC

• Crowne Plaza Salalah

• dusitD2 Naseem Jabal Akhdar

• Atana Musandam

• Atana Stay Ashkara

• Atana Stay Salalah

• City Hotel Duqm

• Masirah Island Resort

• Ras Al Jinz Turtle Reserve

Julia Simpson, President and CEO of WTTC, praised OMRAN’s achievement: “OMRAN Group is setting a powerful example for the region. This milestone showcases that sustainability and excellence in hospitality can go hand in hand, aligning with WTTC’s global mission of promoting responsible tourism.”

Building on this momentum, OMRAN continues to champion eco-conscious hospitality through innovations in operations, sustainable resource management, and advocacy. The Group is actively encouraging other hotels across Oman to adopt the WTTC Hotel Sustainability Basics framework and tools, supporting a broader national movement toward environmentally and socially responsible tourism.

OMRAN’s presence at ATM 2025 reaffirms its mission to position Oman as a premier destination for sustainable tourism investment, leveraging the event to showcase its diverse portfolio, engage global partners, and attract strategic investments.

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