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Dubai - UAE, March 2015 Building on its strong product innovation and consumer care focus across all its product categories, Beiersdorf MENA is delighted to announce that its NIVEA SUN Protect & Bronze Range, NIVEA MEN Sensitive Range, NIVEA Creme Care Shower and NIVEA Cocoa Butter Body Lotion & Body Cream have all won consumers hearts this year and victory at the esteemed Product of the Year 2015 Gulf Edition awards.

Commenting on the awards, Patrick Hoven, Marketing Director Beiersdorf Middle East & North Africa, said: We are very proud to have won the awards. It is a great acknowledgment that NIVEA is the preferred and most trusted skin care brand. We stand by our values of closeness, trust and reliable care which prove to be a winning formula to win consumers hearts.

Founded in 1987, the Product of the Year Awards, recognises the best new products on the market through an independent process. The products must demonstrate innovation in design, function, and packaging and must have been launched within the last 18 months.

Hoven continues: Out of love for skin; this motto is the engine that powers our development of innovation. These awards recognize our constant aim to achieve the most cutting edge but also most caring protection for our customers.

A carefully selected committee made up of renowned experts from various fields including industrial, marketing and media select the range of products which are entered into the categories.

A survey is then sent out to a representative sample of consumers who provide detailed feedback and the products with the best comments and most votes from the public are the winners in each category. The awards play a pivotal role in reinforcing the importance of competition among top brands in the Middle East.

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