Technology

Marking two decades of iconic status, Majid Al Futtaim has announced a transformative AED 5 billion investment to reimagine Mall of the Emirates as a cutting-edge, experience-driven lifestyle destination. The ambitious redevelopment, titled the “Mall of New Possibilities”, aims to blend luxury retail, wellness, culture, and next-generation entertainment into one immersive, future-ready space.

Set to introduce 20,000 square meters of additional retail space and 100 new stores, the transformation reflects Majid Al Futtaim’s commitment to redefining how people shop, dine, connect, and relax. The plan aligns with Dubai’s vision of becoming a global hub for innovation, culture, and high-quality living.

Key Investments and Enhancements

Of the total AED 5 billion investment, AED 1.1 billion has already been allocated to essential enhancements currently in progress, including:

• A SEVEN Wellness Club at the Kempinski Hotel, offering high-end fitness, spa, and recovery services

• The “New Covent Garden” cultural hub, developed in partnership with Dubai Performing Arts Academy, features a 600-seat theatre and rehearsal studios

• A dynamic indoor-outdoor dining precinct, including the mall’s first-ever outdoor F&B courtyard, is scheduled to debut in early 2027

• A revamped West End district, redesigned as a vibrant, modern social hub

Innovative Entertainment Upgrades

The redevelopment will introduce four new entertainment offerings by late 2026, designed to appeal to all age groups. In a major upgrade to its cinema experience, VOX Cinemas will debut the world’s most advanced IMAX screen, delivering next-level visual and audio entertainment.

Sustainability and Infrastructure Improvements

The project will integrate sustainability-focused technologies, smart systems, and energy-efficient designs, showcasing Majid Al Futtaim’s commitment to eco-conscious innovation. Infrastructure upgrades include:

• A barrierless Parkin parking system

• Enhanced access roads

• Bridge improvements developed in collaboration with Dubai’s Roads and Transport Authority (RTA), expected to be completed by September 2025

Executive Commentary

Khalifa Bin Braik, CEO of Majid Al Futtaim Asset Management, stated:

“Two decades ago, Mall of the Emirates set a new benchmark in regional retail. With this bold investment, we are shaping a future where retail meets inspiration. Our transformation goes beyond physical expansion—it’s about creating a space that enriches everyday life and brings people together in new, meaningful ways.”

As Dubai continues to evolve as a global destination, Mall of the Emirates is set to become a centerpiece of innovation in retail, culture, and lifestyle for years to come.

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