LG Introduces Innovative WashTower™ to the Middle East Market
LG Electronics (LG) has launched its groundbreaking WashTower™ in the Middle East, bringing a new era of space-efficient and AI-powered laundry solutions to the region. This first-of-its-kind, integrated washer and dryer system is set to revolutionize laundry care for both households and businesses.
Designed to cater to compact living spaces, the LG WashTower™ features advanced technologies and impressive capacities. Available in 27-inch or 24-inch drum sizes, it offers a washing load capacity of up to 19kg and a drying load of up to 16kg. The more compact model maintains significant capacity with 12kg for washing and 10kg for drying.
The WashTower™ leverages AI technologies such as Artificial Intelligence Direct Drive™ (AI DD™) and Smart Pairing™ to enhance the laundry process. AI DD™ optimizes washing patterns based on fabric characteristics, while Smart Pairing™ ensures efficient drying cycles by automatically syncing the dryer with the washer. These features help reduce fabric damage and extend the lifespan of clothing.
The integrated control panel simplifies laundry care, meeting the needs of modern consumers in the UAE and beyond. The WashTower™ includes features like the LG Allergy Care cycle, TurboWash 360, DUAL Inverter Heat Pump™ Dryer, Auto Cleaning Condenser, and LG ThinQ™ connectivity, all designed to enhance functionality and convenience for fast-paced lifestyles.
With its minimalist design and efficient performance, the LG WashTower™ aligns perfectly with the UAE's emphasis on modern, space-saving solutions. As a frontrunner in LG's home appliance offerings in the region, the WashTower™ sets a new standard in laundry care, demonstrating LG's commitment to innovation and customer satisfaction.
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