Grandiose Supermarket Partners with SAP to Drive AI-Powered Growth and Customer Experience

Business

Grandiose Supermarket Partners with SAP to Drive AI-Powered Growth and Customer Experience

Grandiose Supermarket, one of the UAE’s fastest-growing retail chains and part of the Ghassan Aboud Group, has entered a strategic partnership with SAP to enhance operational efficiency and elevate customer experiences through the implementation of RISE with SAP S/4HANA Cloud – Private Edition and SAP Business AI.

With nearly 50 branches across the UAE, Grandiose aims to harness the full potential of SAP’s enterprise technology to accelerate its digital transformation and support its ambitious growth trajectory in the region’s highly competitive retail sector.

Hosted on Microsoft Azure, the newly adopted solution will optimize Grandiose’s end-to-end operations—from supply chain management and inventory visibility to intelligent replenishment planning—ensuring improved stock availability while reducing the risks of overstocking and understocking.

“Customer experience is at the heart of everything we do at Grandiose,” said Mussaab Aboud, CEO of Grandiose Supermarket. Partnering with SAP and leveraging SAP Business AI helps us better understand our customers' needs, predict trends, and exceed their expectations with seamless availability and personalized services. The resilience and optimization provided by SAP’s AI-infused solutions will help us automate core processes and focus more on value-added services that enrich the customer journey.”

The implementation will serve as the digital core of Grandiose’s operations, incorporating industry-specific features tailored for the food and grocery retail sector. SAP’s localized functionalities, including compliance and taxation tools developed in close collaboration with UAE businesses, will allow for faster deployment with minimal customization.

SAP Business AI will play a pivotal role in transforming Grandiose’s data into actionable intelligence, enabling teams to automate repetitive tasks, analyze vast volumes of customer and supply chain data, and make faster, smarter decisions that drive growth and innovation.

“SAP has become synonymous with family conglomerates and growth-driven businesses like the Ghassan Aboud Group, especially in the retail sector where innovation and resilience are essential,” said Marwan Zeineddine, Managing Director, SAP UAE. “We're proud to support Grandiose's expansion with a future-ready platform powered by Business AI that enhances customer experience, optimizes operations, and drives continuous innovation.”

This digital overhaul is expected to position Grandiose as a leader in intelligent retail, ready to scale operations seamlessly as it eyes regional expansion. The partnership sets a new benchmark for how retail brands in the UAE can leverage advanced technologies to build a more agile, customer-centric, and data-driven business model.