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InterContinental Dubai Festival City has announced the launch of 'Events by InterContinental,' a strategic rebranding and enhancement of its premier event venues. This initiative unites The Event Centre at InterContinental Dubai Festival City and Festival Arena by InterContinental under one cohesive brand, solidifying the venue's status as a key player in the UAE's burgeoning Meetings, Incentives, Conferences, and Exhibitions (MICE) industry.

A recent report by Coherent Market Insights forecasts the UAE MICE market to grow from USD 5.65 billion in 2024 to USD 10.01 billion by 2031. This growth is driven by rapid infrastructure development, state-of-the-art facilities, and strategic initiatives that have positioned the UAE as a global MICE hub. InterContinental Dubai Festival City's investment in upgrading its event venues underscores its commitment to capitalizing on this upward trend and meeting the increasing demand in the sector.

"We are thrilled to introduce Events by InterContinental Dubai Festival City, designed to deliver an exceptional environment for events of all scales and types," said Thomas Schmelter, Area General Manager of IHG Hotels at Dubai Festival City. "By integrating our two premier venues and enhancing the ballrooms at The Event Centre with state-of-the-art design and technology, we are setting a new benchmark for event hosting in the region, offering versatile, modern facilities and unmatched service."

A Comprehensive Event Destination

Events by InterContinental Dubai Festival City offers a total of 15,000 sq.m of event space. This includes a 7,200 sq.m pillarless facility at Festival Arena, suitable for conventions, exhibitions, and concerts accommodating up to 9,000 people; a 5,000 sq.m Event Centre featuring a waterfront location with ballrooms, meeting rooms, and a promenade offering stunning views of the Dubai skyline; and a 1,150 sq.m event venue at Holiday Inn & Suites, catering to various budget requirements. Together, these spaces provide a comprehensive solution for a wide range of events.

Cutting-Edge Enhancements

The newly enhanced ballrooms at The Event Centre now feature cutting-edge technology, including the region's largest LED screen and a high-lumen projector (16.5k), ensuring top-tier presentation quality. Designed by renowned designer David T’Kint, these versatile spaces blend sophistication and functionality, offering a luxurious setting with scenic views of Dubai Creek and the majestic Dubai skyline. The ballrooms are designed to cater to diverse event needs, from large-scale conferences to intimate meetings, all conveniently located within InterContinental Dubai Festival City, with direct access to Crowne Plaza and Dubai Festival City Mall.

"As the UAE solidifies its status as a global MICE industry hub, we are dedicated to supporting this visionary trajectory through continuous innovation and excellence in event hosting," said Pranav Vohra, Cluster Commercial Director of IHG Hotels at Dubai Festival City. "The enhancement of our ballrooms exemplifies our commitment to meeting the evolving needs of our corporate clients and contributing to the UAE's ambitious growth in the MICE sector."

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