Business

Emirates NBD, a leading bank in the region, bagged Mobile Payment Product of the Year 2016 at the Asian Banker International Excellence in Retail Financial Services held recently in Hong Kong. The bank's mobile app was identified for its DirectRemit, Shake n' Save, and mePay mobile based services and the launch of brand-new important functions consisting of the Mobile Cheque Deposit center and Mobile Queuing System.

The award event was held in conjunction with the Excellence in Retail Financial Services Convention, among the leading retail banking events in the Asian market. Emirates NBD's Mobile Banking App was admired for its DirectRemit platform that enables clients to move funds in less than sixty seconds to India, Sri Lanka, Philippines and Pakistan by means of a smartphone or online at competitive currency exchange rate and zero service charge. The intro of DirectRemit has actually resulted in a 97% increase in transfers amongst customers within the India and Philippines channels, while services such as the Shake n' Save mobile savings account and mePay, an easy to use mobile to mobile transfer services, have actually ended up being favored ways of banking on mobile.

Commenting on the win, Suvo Sarkar, Senior Executive Vice President & Group Head-- Retail Banking and Wealth Management, Emirates NBD spokened: "We are very happy that our mobile banking app has been identified internationally. At Emirates NBD, we are constantly aiming to make banking easy and effective by presenting digital innovation. DirectRemit is a game-changer in the UAE funds remittances sector as it has actually completely transformed the transfer process by making it quicker, affordable and easily accessible within your reaches through online and mobile banking."

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