Business

Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Türkiye) region, has unveiled its exceptional VIP Privilege Program, crafted specifically for the bank’s elite SME customers. The program was launched at a grand gala event attended by select customers from the bank.

As part of this launch, Emirates NBD introduced the new Visa Infinite Business Debit Card, a first in the MENA region, in partnership with Visa, a global leader in digital payments. This card offers premium business and lifestyle benefits, providing enhanced value for an unparalleled banking experience.

Rohit Garg, Group Head of Business Banking at Emirates NBD, stated: “As a regional leader in banking innovation, Emirates NBD continues to elevate the experience for its distinguished Business Banking customers through the VIP Privilege Program. Our commitment to delivering a more meaningful, enriched, and rewarding banking experience is reflected in this invitation-only program, which offers the best priority services in the market across channels, including business and lifestyle benefits as well as exclusive pricing and rewards.”

Salima Gutieva, Visa's VP and Country Manager for UAE, remarked: "This first-of-its-kind collaboration in the GCC is our latest with Emirates NBD to enhance the value proposition for the bank’s premium Visa cardholders. According to our recent SME Megatrends study, it’s essential for banks to develop targeted solutions that propel the SME sector forward. Given the importance of SMEs to the UAE economy, we are thrilled to partner with our longstanding partner, Emirates NBD, in offering the Visa Infinite Business Debit Card to their SME customers.”

The VIP Privilege Program is designed to provide Emirates NBD’s VIP Business Banking customers with increased value through a full suite of transformative services, privileges, pricing benefits, and rewards. VIP Privilege customers will enjoy superior relationship support, dedicated wealth management guidance, a wide choice of credit and corporate cards, instant banking services on its online platform, buisnessONLINE, and exclusive invitations to select business and entertainment events.

Customers will also benefit from various business perks such as global car rental privileges, airport meet and assist services, business-friendly discounts, and a host of productivity-enhancing business tools. Additionally, the program offers comprehensive insurance benefits across various coverages, including personal accident, fraudulent misuse, theft, damage, non-delivery, and more.

Beyond superior banking services, VIP Privilege program clients will have access to a wide range of lifestyle benefits, including bespoke concierge services for special privileges on premium restaurant bookings, discounts at golf courses across the UAE, hotel reservations and transfers, flight bookings, car rentals, shopping recommendations, complimentary access to over 1,000 airport lounges, and hospitality discounts for domestic and international bookings at top-tier hotels.

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