Edenred UAE strengthens market leadership with inclusive payroll and financial access solutions, C3Pay now serving 2.5 million users

Business

Edenred UAE strengthens market leadership with inclusive payroll and financial access solutions, C3Pay now serving 2.5 million users

Edenred UAE, a leader in digital payment solutions and a pioneer in salary processing and financial inclusion for the underbanked, has reaffirmed its position as the market leader in payroll card and financial access services. Under the leadership of Claudio Di Zanni, the newly appointed Managing Director of Edenred Middle East, the company is entering a new phase of innovation, growth, and client trust.

As the first company authorised by the Central Bank of the UAE to process Wages Protection System (WPS) salaries, Edenred has played a defining role in promoting financial inclusion for millions of workers across the country. Today, the company’s flagship payroll solution, C3Pay, serves 2.5 million users, in partnership with RAKBANK and powered by the Mastercard network, providing global usability and access to secure financial tools.

Trusted by 15,000+ businesses across sectors

Edenred UAE works with over 15,000 corporate clients and collaborates with more than 10 banks and 20 financial institutions, serving enterprises and SMEs across key sectors such as manufacturing, construction, and facility management.
The company’s on-site training programmes—delivered directly at worker accommodations—ensure smooth onboarding and enhance financial literacy. These sessions help thousands of employees activate their cards, use the C3Pay mobile app, and confidently access financial services, bridging a critical inclusion gap.

Driving the future of financial inclusion

Commenting on the company’s growth, Claudio Di Zanni, Managing Director of Edenred Middle East, said:

“Edenred UAE has set the benchmark for payroll and financial access in the region with digital innovative solutions, great ambitions and internationally committed teams. Our ambition now is to extend that lead by deepening trust with our clients, scaling services that matter to end users, and ensuring full compliance in a fast-evolving regulatory landscape.”

He added that Edenred’s mission remains centred on empowering previously unbanked workers by offering them a secure, transparent, and dignified way to manage their earnings.

Commitment to innovation and compliance

With a legacy of compliance-first innovation, Edenred UAE continues to advance its payroll card ecosystem, reinforcing its position as the reference brand for secure, ethical, and efficient financial access in the region. The company’s expanding digital platform enables employers to streamline payroll operations while ensuring every worker can benefit from modern financial tools — from cash withdrawals and remittances to digital payments and savings options.

Edenred’s focus on innovation, strong institutional partnerships, and user-centric design positions it as the backbone of financial inclusion for the UAE’s diverse workforce, supporting the country’s broader vision for digital transformation and inclusive economic growth.