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With the launch of the 20th anniversary edition of the Dubai Shopping Festival (DSF), families and children are ensured of a truly memorable month-long experience. The popular annual extravaganza is all set to further enhance and enrich the overall shopping experience of tens of thousands of visitors with more than 150 events and activities.

DSF 2015 is organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) and is being held under the theme, 20th Anniversary - A Journey of Celebrations.

Entertainment being one of the three key pillars of DSF in addition to Shopping and Winning, it plays a pivotal role in reinforcing Dubais position as a top family tourism destination. This year being the festivals milestone edition, DFRE has lined up an even bigger array of entertainment options including world-famous musicals such as MAMMA MIA! and Romeo & Juliette, the exciting Gulzar Theatre Fiesta, The 5th Gr8! Women Awards 2015, the spectacular Celebration Fireworks, the first of its kind Dubai International Kite Fest, and many other attractions.

Guests of all ages and nationalities can now join this amazing Journey Into Entertainment and revel in the superb celebrations that will make the 20th edition of the longest running festival of its kind in the world, even more memorable.

Celebration Fireworks
2 January 1 February, The Beach Opposite JBR and Fazza Beach
Get ready for a spectacular fireworks treat each day of DSF as grand pyrotechnics shows illuminate the Dubai night sky like never before to mark the milestone 20th edition of DSF. A big hit with visitors, firework displays have become synonymous with the Festival since its inception, and is a reflection of the citys vibrancy and joy throughout DSF. From 2 Jan to 7 Jan, 15 Jan to 21 Jan and 28 Jan to 1 Feb, the grand pyrotechnics display will light up the skies over The Beach Opposite JBR and from 8 Jan to 14 Jan and 22 Jan to 27 Jan the multicolour display will be at the Fazza Beach.

MAMMA MIA!
2-10 January, Sheikh Rashid Hall, Dubai World Trade Centre

Kick off the New Year on a musical note with family and friends. Join the talented cast of the world-famous MAMMA MIA! musical production at Dubai World Trade Centre. The renowned show has been seen by more than 54 million people in 39 productions and has been presented in 14 different languages. The award-winning spectacle, which is celebrating 15 years in London's West End and is the 9th longest-running musical on Broadway, is now making an appearance in Dubai as part of the DSF 20th anniversary celebrations. Transformed to the big screen in 2008, MAMMA MIA! the movie starred Meryl Streep and Pierce Brosnan, and is the highest-grossing live action musical film of all time.

Romeo & Juliette- Les Ballets De Monte-Carlo
15 17 January, Madinat Arena - Madinat Jumeirah

Romeo & Juliette- Les Ballets De Monte-Carlo is a classical Ballet performance performed by the most acclaimed ballet company in Europe. This unique event featuring 40 dancers, is put together by one of the worlds finest choreographers, Jean-Christophe Maillot. Shakespeares timeless story of star-crossed lovers is a favourite with choreographers, and Jean-Christophe Maillot has created a new classic set to Prokofievs masterpiece. Romeo and Juliet the tragedy written by William Shakespeare early in his career was among Shakespeare's most popular plays during his lifetime, and at present belongs to a tradition of tragic romances stretching back to antiquity.

Dubai International Kite Fest
29 31 January

Dubai International Kite Fest (DIKF) would be the first large-scale events of its kind to be held in Dubai featuring a mix of adventure, fun and colours. Visualized as a family fun day out on the beach, DIKF would also see an attempt to break the Guinness World Record for the most kites flown simultaneously. The world record bid will be made on the last day of the festival.

The 5th Gr8! Women Awards 2015
12 January, Sofitel Dubai The Palm Resort & Spa

Having celebrated 14 successful years in India, this is the 5th Gr8! Women Awards in the Middle East. The awards are regarded the most coveted stamp of merit of its kind, recognising the contribution of women in various categories like art, cinema, science, fashion, environment, banking, business and education. The evening will be a red carpet star-studded event, with performances by a host of celebrities, and fans can line up at the red carpet to watch their favorite stars coming into the event including Neil Niting Mukesh, Richa Chadda and Surveen Chawla.

Hankook 24H Dubai
9- 10 January, Dubai Autodrome

This 24-hour motorsport endurance race has become a mainstay on the international calendar and is the 2nd largest 24-hour race grid in the world featuring participants from around the world. The line-up consists of over 80 touring and GT cars including Porsche, BMW, Ferrari, Audi, Lamborghini and Mercedes, to name a few.

Gulzar Theatre Fiesta
15 -17 January, Centrepoint Theatre DUCTAC, Mall of the Emirates

A 3-day Theatre Fiesta, written by celebrated and internationally acclaimed, Bollywood writer, Gulzar, showcasing the versatility of his writing and the dramatization by well-known Indian film and theatre director Salim Arif. The event will be followed by an extra day featuring an interactive session with Gulzar.

Indian Republic Day Kavi Sammelan and Mushaira
29 January, Sheikh Rashid Auditorium, Indian High School

This poetry evening celebrates the Indian Republic Day with a host of prominent Hindi and Urdu poets coming together on the same stage. This event is being held for the 13th successive year in Dubai, as part of the annual DSF calendar.

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