Digital Venture get into an agreement with Amadeus, a global technology provider for the travel industry, to become the exclusive distributor for its innovative and unique media solutions inventory for Amadeus travel itinerary documents and CheckMyTrip for all advertising requests in the GCC, Levant, Egypt & Italy regions.

Digital Venture will, work directly with promoters and agencies in the regions. Through these Amadeus media solutions products, Digital Venture will provide its clients with direct access to engage with global confirmed passengers before, during and after their trip experience, with points of sale in the exclusive regions.

Amadeus media solutions advertising products are travel documents issued by travel agencies and CheckMyTrip mobile app, which help brands with specific focusing criteria to convey customized offers to booked travelers. These criteria incorporate language, booking class, business category, origin, destination, connection, connection duration, trip duration, booking dates, class of service, trip elements booked, trip companion, affluence, gender, trip purpose and many more.

Remarking on this strategic alliance, Digital Venture CEO, Sami Hamade stated, Travelers are attentive and receptive to their trip context. Interaction at these key stages increases brand recall. Offer relevant content at the time and place when the audience demands it. We are very excited about this association and anticipate in having partners join us in creating success stories

Sol Freixa, Global Director for Travel Advertising Sales & Marketing, Travel Channels, Amadeus stated, With one of the quickest developing online travel sectors in the world, it is no surprise that the region is profoundly dedicated to digital transformation. Travel advertising plays a key role in this as it allows retailers to reach travelers in new, interactive ways, at the right moment. Its against this backdrop, we are glad to have partnered with Digital Venture to support our future development in the region and positively impact traveler journeys.