Business

Dabur International has revealed that the two new variations of its Vatika Brilliantine Styling Hair Cream--'Shine' and 'Anti Dandruff'-- can assist resolve the hair grooming needs these days's modern guy, offering them the opportunity to enhance their look and personality through proper hair care and styling. Vatika Brilliantine Styling Hair Cream's natural, and innovative formula not only has distinct styling by assisting hair to mould and shape into different ways but also provides superior daily nourishment.

Vatika Brilliantine Shine Styling Hair Cream is fortified with the goodness of olive, coconut, and almond to supply extreme luster while managing rowdy hair to keep them manageable and perfectly styled all through the day. Olive nourishes hair from root to tip while coconut helps enhance hair shafts to offer volume and almond acts as a natural hair conditioner. Vatika Brilliantine Anti-Dandruff Styling Hair Cream, on the other hand, is enhanced with extracts of lemon, almond and tea tree that helps to deal with dandruff and avoid further reoccurrence. Lemon is a natural astringent and almond a humectant, whereas tea tree's anti-bacterial actions aids in fighting dandruff.

Abhinav Kumar, Senior Manager Marketing, Dabur International, said: "In today's highly competitive world where males take a lot of pride in their look, grooming has developed from a simple hairstyle, clean shave, and well-fitted clothing. Keeping pace with the demands of metrosexuals, Dabur International has actually introduced Vatika Brilliantine Styling Hair Cream that is fortified with natural active ingredients to provide dual advantage of styling and nutrition. Its ingenious, exceptional and high-performance formula helps keep hair groomed all through the day, while the two variants are designed for particular hair types' texture and styling needs. We are confident that Vatika Brilliantine Styling Hair Cream will further boost and streamline daily hair grooming regimen of men in the region.".

Dabur International, a completely owned subsidiary of Dabur India, has an overall turnover of over USD 1.3 billion and a market capitalization of around USD 8 billion. Dabur's International Business Division headquartered in Dubai is the foundation of its development strategy, reaching a turning point of AED 1 billion within just eight years of its presence.

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