Environment

Following to the success of the previous Clean-Up UAE cycles and keeping in line with the suggestions and requests of its stakeholders, Emirates Environmental Group (EEG) was pleased to broaden its most significant and most popular campaign, by aiming to organise a number of Clean Up Campaigns throughout 2017. With an overall of 4 major versions and three unique independent projects under the Tidy up umbrella, Emirates Environmental Group along with the identified and passionate volunteers accumulated the incredible 25 tonnes of waste in 2017. The event also broadened to consist of a variety of tasks such as tree growing and competitions making it a much awaited and commonly took part environmental project unlike any other.

The first edition of the Campaigns in 2017 was held in Fujairah on January 31 st, in association with the Ministry of Culture and Knowledge Development of Fujairah, it saw involvement of 150 figured out students and teachers, who gathered an overall of 1 tonne of waste. Motivated by the success of the first edition, EEG in partnership with the Department of Economic Advancement in UAQ even more rolled out the second Clean Up Campaign from the 5 th to the 10 th of February, in the Emirate of Umm al Quwain. The Campaign observed involvement of greater than 1000 enthusiastic workers and laborers, who collected an incredible 6,000 tonnes of waste. The month of March saw the 3rd version of the impactful project, hosted on the 16 th of March with EEG's strong partner and fan, Emirates Global Aluminium, in Jebel Ali. The group collected over 450 kgs of waste, which 55 kgs were sent for recycling. The event was organised as a collaborative partnership in between Emirates Global Aluminum and EEG.

Finishing its successful year on a high note, Emirates Environmental Group held its 4th version of "Clean Up UAE 2017" on the 16th of December, under the patronage of HE Sultan Al Mansouri, Minister of Economic situation. The EEG group was signed up with by 10,000 fully commited Clean Up volunteers at the expansive beautiful sites of Nad Al Sheba and the area near the Dubai Outlet Shopping Center on Dubai - Al Ain Roadway. The ambience was accuseded of excitement and inspiration as volunteers, outfitted with cotton re-usable gloves, caps and tees, grabbed garbage one at a time in a massive Tidy up drive, actively gathering an impactful 21,750 Kgs of waste.

The campaign was generously sponsored by the Dubai Electricity and Water Authority and McDonalds UAE. The sustaining entities of the event consisted of Almarai, Mai Dubai, Dubai Sustainable Tourism, Fujairah Plastic Factories, Byrne Tools Rental, Al Jazeera International Catering and EEG's media partner, Gulf News. EEG received additional assistance from the Dubai Police, which made sure the smooth operating of the transport on the day and from Bee'ah, who offered EEG with big waste skips for the gathered waste and sent it for Recycling. Sony Middle East & Africa FZE provided technological assistance for the campaign.

As said by HE Sultan Al Mansouri, Minister of Economy "In adherence to the UAE Vision 2021 purposes and targets, the Ministry of Economic climate is committed to supporting programs that promote lasting advancement and assists the nation to stabilize economic development and social development. So it was a fantastic enjoyment for me to be existing at the Clean Up UAE Campaign organised by Emirates Environmental Group. It was a perfect screen of mix of efforts of government, economic sector, civil society and community. I was thrilled to see the dedication and commitment of households, corporates and others to keeping our setting tidy, healthy and balanced and lasting. It was particularly humbling to see the driven student volunteers bring about genuine change manually on joint action at the lawn origins level. I praise EEG for the continuing success of this national project and for their initiatives to advance a culture of environmental duty in the UAE.

As said by Mrs. Habiba Al Marashi, EEG Chairperson, the function of the organisation to protect and maintain the atmosphere has actually been clear and efficient for 26 lengthy years. The last version of the "Clean the UAE" Advocate 2017 has officially marked the final thought of EEG's initiatives in the Year of Giving as it combined various industries of the society with each other for a far better atmosphere and repaid to the useful lands of the UAE.

Mrs. Al Mar' ashi added that the campaign came to be known, year after year, to the UAE society all at once with participants asking to clean up selected sites in the corresponding Emirates as a token gesture of affection and a sense of duty in the direction of the setting. The month of December better saw 3 special tidy up campaigns performed under the banner of Clean Up UAE 2017. The miniature editions of the project permitted EEG to attain its purpose of spreading its message on responsible and lasting living to a bigger audience through dedicated business, academic and hospitality entities. Emirates Environmental Group supplied the holding entities with necessary assistance and products to perform the campaign individually in their chosen places. Dubai Duty Free held the initial of these projects on the 7 th of December with the collection of 63 Kg a decrease of 7.35 % from 2016 followed by Emirates Global Aluminium on the 12 th of December. The campaign will proceed during the week with tidy up tasks being conducted by Our Own Secondary School Al Warqaa and Bab Al Shams Desert Hotel and Health spa conducting it in Al Warqaa and Al Qudra respectively.

Clean Up UAE 2017 efficiently attained the objective of stressing on the importance of collaborating, as well as highlighting the duty and activities that the people must take in the direction of protecting the setting. EEG's vision to unite all the various fields of the community, with the common passion to be good guardians of the environment was completed as community pro-action to benefit the atmosphere.

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