Canons industry study to shape the new role of print across the region.

Business

Canons industry study to shape the new role of print across the region.

Canon Middle East (CME) is hosting a webinar to announce the results of an industry-first study on trends impacting the print industry. The Canon ME Printing Industry Market Study 2020 was conducted in partnership with Middle East Printer Magazine and strives to support print businesses contemplating to achieve an informed and sustainable marketing plan in a post-COVID world.

The webinar will be received on Tuesday, August 25, 2020, at 11 AM, during which Canon ME will share the results of the study and will present an in-depth overview of the print market and the current state of the industry during COVID-19.

The research will also look into the opportunities, challenges and the newest market trends in the local printing industry and more particularly the Gulf region. Moreover, the webinar will showcase the shift towards digitisation, a move stimulated by the prevailing situation.

The study included industry stakeholders from the printing business as well as brand owners from the United Arab Emirates, Saudi Arabia, Kuwait, Bahrain, Oman, and the Levant from June 2020 until the first week of July 2020.

Shadi Bakhour, B2B Business Unit Director, Canon Middle East,said: Canon is dedicated towards the development of the print industry in the region. The research is the first of its kind and we aim to assist businesses in the print industry shape their business decisions as precisely as possible as they operate a new normal and adapt to recent changes based on fresh insights.

The past few months have changed how all businesses operate, and more particularly for the print industry, the stress on digital courses holds many possibilities if these are executed with foresight and the property in the right products and services. The webinar will discuss all these issues and support the enterprise transition toward a new path of growth, added Bakhour.

The webinar will conclude with a panel discussion around the result of the study moderated by Eithne Treanor, Founder and CEO of E. Treanor Media. The featured panel speakers will include Sunil Pandita, Director, Production, United Printing & Publishing; Alex Jahanbani, Editor, ME Printer; and Ayman Aly, Senior Marketing Manager, B2B, Canon Middle East.