Bridgestone and Maserati Showcase Unrivaled Performance at ‘Born to Race’ Event in Abu Dhabi

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Bridgestone and Maserati Showcase Unrivaled Performance at ‘Born to Race’ Event in Abu Dhabi

Bridgestone EMEA, a global leader in tyres and sustainable mobility solutions, partnered with Maserati MEAI for the exclusive ‘Born to Race’ event at the iconic Yas Marina Circuit in Abu Dhabi.

The high-adrenaline event celebrated Maserati’s latest models, including the GranTurismo, GT2 Stradale, and Grecale, highlighting their exceptional performance. Bridgestone played a pivotal role by showcasing its cutting-edge tyre technology, designed to deliver superior grip, stability, and precision for high-performance driving. The two-day event gathered Maserati enthusiasts, prospective customers, media representatives, and influencers from 17 countries, offering an up-close experience of Bridgestone’s advanced tyre solutions.

A Strategic Collaboration in Automotive Excellence

The partnership underscores Bridgestone’s commitment to delivering best-in-class tyre solutions for luxury and high-performance vehicles, further strengthening the link between tyre innovation and automotive engineering. As the official tyre partner for the event, Bridgestone showcased its flagship Potenza Sport ENLITEN tyres, featured on the Maserati GranTurismo Trofeo and Modena models on track, as well as the GranTurismo Folgore on display. This collaboration highlights Bridgestone’s dedication to enhancing vehicle performance at the highest level.

Gurhan Cevikel, Head of Marketing for Africa & Middle East at Bridgestone, stated: “Following Maserati’s remarkable electrification milestone, we are excited to continue our partnership for the ‘Born to Race’ event. Bridgestone’s E8 Commitment reflects our shared focus on performance and sustainability. We are proud to demonstrate how our advanced tyre technologies, such as the Potenza Sport ENLITEN, enhance Maserati’s internal combustion engine (ICE) and electric vehicle models. Together, we are driving the future of electric mobility while ensuring an unparalleled driving experience.”

Bridgestone’s Commitment to Electrification

Both Bridgestone and Maserati are committed to advancing electrification and sustainable mobility. Bridgestone continues to invest in tyre technologies tailored for electric vehicles (EVs), aiming to enhance efficiency and accessibility in the EV segment. Additionally, the company is expanding its EV-ready retail and service network in collaboration with leading EV manufacturers.

A key aspect of the partnership is Bridgestone’s proprietary Virtual Tyre Development technology, which integrates with Maserati’s driving simulator. This digital innovation enables the creation and testing of bespoke tyres in a virtual environment, significantly reducing the need for physical prototypes, minimizing raw material usage, and cutting carbon emissions while accelerating time-to-market.

Engineering Excellence in the High-Performance Segment

The collaboration between Bridgestone and Maserati represents a fusion of two iconic brands committed to engineering excellence. Bridgestone’s advanced tyre solutions are meticulously designed to complement Maserati’s legendary performance, ensuring precise handling and control at every turn on the track. The partnership reinforces Bridgestone’s leadership in the premium tyre segment and its dedication to forming strategic alliances with the world’s most prestigious automotive brands.