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THE BEACH, Dubais finest outdoor destination presents a unique selection of entertainment offerings to celebrate the 20th Anniversary of Dubai Shopping Festival (DSF), ranging from performances by music duos, dancers and acrobats to BMX freestyle routines. The festival hosts a theatrical comedy show featuring highly skilled circus acts Mango & Dango, break dancers from the US, as well as a bucket drummer, magicians and a living statue duo are other crowd-pullers. The exciting line-up features a scintillating fireworks display at THE BEACH throughout the month of January. The magnificent fireworks show lights up the skies at 8.30pm, best viewed from the seaside.

Outlets at THE BEACH also offer shoppers the opportunity to participate in a weekly raffle draw with every purchase of AED200. One lucky winner each week throughout DSF receives a luxury trip for two to popular seaside holiday destinations including Cape Town, Phuket, Sri Lanka and the Maldives.
THE BEACH lately hosted Americas favorite reality TV couple Giuliana and Bill Rancic, who visited the UAE for DSF. Giuliana unveiled her fashion line G by Giuliana at an exclusive pop-up store at the destination. The launch offered fans and visitors a chance to interact and engage with the celebrities via photo ops and a unique styling session.

Organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), the 20th anniversary of the Dubai Shopping Festival continues until 1 February under the theme A Journey of Celebrations and offers citywide events, mega attractions, plentiful shopping opportunities and winning options for visitors and residents from around the world.

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