Business

Setting a new benchmark in brand engagement and awareness, Bahri, a global leader in transport and logistics, recently released a nation-wide roadshow on a state-of- the-art vehicle, to highlight the company's solutions, key success and future opportunities.

Following its launch, the Bahri Truck Roadshow has actually already seen numerous government and private organizations in Saudi Arabia. The roadshow has made quits at the head office of Saudi Coastline Guard, Saudi Arabian General Investment Authority (SAGIA), and Saudi Railways Company (SAR), allowing the entities the opportunity to get more information regarding the growth story of the Kingdom's maritime transport field, along with to find Bahri's trip via modern and sophisticated innovations incorporated right into the truck.

Equipped with the most up to date modern technologies, the Bahri Truck Roadshow presents beneficial details concerning the history of Bahri, because its creation in 1978 to its latest achievements in 2017, consisting of the launch of "Door-to-Door Services. Additionally, the roadshow offers site visitors understandings into the company's endeavors in Big Data analytics and how it leverages the modern technology to attain raised profits development and cost optimization, in addition to earn fast strides in smart operations and customer support excellence.

"The Bahri Truck Roadshow offers us with an excellent opportunity to restate our focus on utilizing innovation and brand-new innovations, not only to improve our offerings, yet likewise to boost our interactions and strengthen relationships with our customers. As we complete one more successful year, it makes us profoundly happy to highlight our unmatched contributions toward bolstering the Kingdom's financial combination and connection regionally and worldwide, and our dedication to the Saudi vision 2030 via supporting the Kingdom's position as a strategic center and logistic portal that links the three continents. Furthermore, an interactive map in the vehicle displays the global reach of Bahri and maritime connectivity by showing brand-new routes of vessels run by its business units; an approach that strengthens the Kingdom's setting as a unique regional center," said Wael Al-Sarhan, Senior Vice President Marketing and Communication, Bahri.

Al-Sarhan included that Bahri Truck Roadshow will certainly continue its trip in 2018 to reach out to Bahri's clients in the Kingdom. Besides various government firms and ministries, the roadshow will make stops at universities to introduce students, specifically in specialized universities, to the logistics and maritime market, and educate them of its unmatched contribution to the development of the Saudi economic economy.

• Tags
• #Business
• #Magazine
• #Lifestyle