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The Athar Festival, Saudi Arabia's premier gathering of the creative marketing industry, is set to return for its second edition from November 3-6, 2024, in Riyadh. Organized by Motivate Media Group and TRACCS, the festival aims to spotlight and nurture Saudi Arabia’s youth, recognizing them as the Kingdom’s most valuable asset and greatest wealth.

The festival will feature a stellar lineup of speakers, including H.H. Prince Fahad bin Faisal Al Saud, Sir Martin Sorrell, and industry experts from Google, Manchester United, and Warner Music Group. The event will also include the Young Talent Academies, the prestigious Athar Awards 2024, and the Maheerah Programme, among other landmark initiatives.

Ian Fairservice, Chairman of Athar Festival and Managing Partner of Motivate Media Group, highlighted the festival’s evolution, emphasizing its commitment to education and development. Mohamed Al Ayed, Vice Chairman of Athar Festival and CEO of TRACCS, reiterated the festival's focus on empowering the Kingdom’s youth to become future global leaders.

Registrations are now open for various programs, including the Young Talent Academies, which offer free training and mentorship opportunities for university students and young professionals. Additionally, the Maheerah Programme and Future CMO Academy will provide specialized coaching and development for women and future marketing leaders.

The festival is supported by prominent partners and sponsors, including Bloomberg Media, flynas, and MBC Media Solutions, reinforcing its status as a key platform for the creative industry in Saudi Arabia.

For more information and to register, visit Athar Festival's official website.

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