Al Masaood’s ARB Emirates unveils Earth Camper at ADIHEX 2025, celebrating 50 years of 4x4 innovation

Business

Al Masaood’s ARB Emirates unveils Earth Camper at ADIHEX 2025, celebrating 50 years of 4x4 innovation

ARB Emirates, a subsidiary of the Al Masaood Group and the leading brand in four-wheel-drive accessories and outdoor gear, has unveiled the much-anticipated Earth Camper at the 2025 Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX).

The company’s participation marks its 16th appearance at the exhibition, held from August 30 to September 7 at the Abu Dhabi National Exhibition Centre (ADNEC). This year holds special significance, as ARB celebrates 50 years of global innovation and nearly 35 years of partnership with Al Masaood in the UAE.

The Earth Camper, making its GCC debut, is designed for rugged performance, remote travel, and comfort, offering a new standard in off-road adventure solutions. The launch underscores ARB’s five-decade legacy of delivering durable, functional, and reliable gear tailored for serious explorers.

In addition to the Earth Camper, ARB Emirates is showcasing its latest outdoor innovations, including the Esperance V2 rooftop tent, REDARC solar-compatible power management systems, the new Brushless Air Compressor, and high-performance NACHO lighting. Visitors can also explore ARB’s trusted range of awnings, fridge freezers, recovery gear, camping furniture, and bed racks.

Walid Youssef, General Manager of ARB Emirates, commented:
“This year holds special significance for us. As ARB celebrates 50 years of innovation, and with more than three decades of strong partnership between ARB and Al Masaood, we are proud to bring the very best of the brand to the UAE market. Our presence at ADIHEX reflects both our commitment to serving the needs of outdoor enthusiasts and our passion for delivering world-class equipment that performs in the region’s toughest conditions.”

During the event, visitors at the ARB Emirates stand (9-010) can enjoy exclusive promotions of up to 70 percent on select products. A raffle draw will also be held, with 20 premium items, including air system accessories and camping gear, up for grabs.

The Abu Dhabi International Hunting and Equestrian Exhibition remains the region’s premier platform for showcasing advancements in hunting, camping, and traditional outdoor pursuits. This year, more than 350,000 visitors, including falconers, adventurers, and Gulf royals, are expected to attend.