AKNEYE and Sacha Jafri Redefine Art with a Groundbreaking Fusion of Physical and Digital Creations

Technology

AKNEYE and Sacha Jafri Redefine Art with a Groundbreaking Fusion of Physical and Digital Creations

The art world witnesses a revolutionary collaboration as AKNEYE, a leading contemporary art platform, joins forces with renowned artist Sacha Jafri to unveil "Through the Eye of the Artist"—a fusion of traditional sculpture and cutting-edge NFT technology.

First revealed at the prestigious Venice Biennale 2024, the project features a sold-out physical sculpture alongside an exclusive NFT collection, marking a new era in the convergence of physical and digital artistry. The artwork is currently on display at ftNFT Phygital Space in Dubai Mall, where visitors can experience this unique blend of creativity and technology.

Pushing Artistic Boundaries with NFTs and Physical Art

At the heart of this collaboration is a striking raw canvas eye-shaped sculpture, a bold reinterpretation by Jafri that has already captivated collectors. Accompanying the physical masterpiece, an NFT collection featuring digital segments of Jafri’s work is set to launch in Dubai, generating widespread anticipation.

This innovative partnership reflects Jafri’s commitment to the "Reconnection of Humanity," an ethos that explores emotional depth and human connection. The eye sculpture serves as both a canvas and a lens, guiding viewers on a meditative journey through layered artistic expression.

Bridging the Physical and Digital Art Worlds

Speaking on the collaboration, AKNEYE Founder Vigen Badalyan emphasized its significance:

"This partnership with Sacha Jafri represents the future of art. By merging physical sculptures with NFTs, we are redefining how art is experienced, collected, and shared. The overwhelming global interest in this project speaks to its transformative potential."

Jafri, known for record-breaking works like “The Journey of Humanity”, highlights the evolution of art in the digital era:

"The art world is undergoing a fundamental transformation. My work has always aimed to create emotional connections, and now, through NFTs and digital experiences, we can deepen these connections in ways never seen before."

Expanding the Phygital Art Movement

With the art market shifting towards phygital (physical + digital) experiences, AKNEYE continues to push boundaries, recently announcing a new collaboration with iconic street artist Alec Monopoly. His signature works, blending pop culture and capitalism, will soon be available on the platform in both physical and digital formats.

Meanwhile, the AKNEYE Venice 2024 NFT Collection, featuring 120,000 NFTs on Ortak.me, has already sold out, further proving the increasing demand for digital art. The collection showcases sculptures from the Venice Biennale 2024, celebrating artistic diversity and cultural fusion.

As AKNEYE and Sacha Jafri pioneer a new artistic era, their collaboration stands as a landmark moment in the intersection of art, technology, and human connection.