Business
Abercrombie & Fitchs second Kuwait store opened in 360 MALL
Abercrombie & Fitch, the leading retailer and casual wear clothing brand opened its second national store in 360 MALL, Kuwaits iconic shopping mall owned by Tamdeen Shopping Centers.
The 360 MALL branch is also the second store in the GCC with the brand choosing the iconic shopping destination to be a part of its international expansion.
The store features a range of men and womens fashion and accessories with a focus on the trendy style that has made the brand a household name. With fashion that exudes a combination of young and classic, 360 MALL is the perfect destination for Abercrombie & Fitch to attract cosmopolitan, well-travelled shoppers.
Abercrombie & Fitchs second store provides a unique experience that is unmatched and blends into 360 MALLs modern surroundings seamlessly. It has been designed according to the brands global concept, and is also the second international store to include its all new storefront.
360 MALL has been evolving over the past few months adding new and exciting stores like Abercrombie & Fitch to meet the needs of all demographics including young adults, said Claudia Lopusinska, Marketing Manager, 360 MALL. We are delighted to have Abercrombie & Fitch and we believe they chose 360 MALL because of the synergy we share with them.
The company was started in 1898 by David T. Abercrombie as a small waterfront shop called Abercrombie Co on South Street in Manhattan. High-profile lawyer Ezra Fitch, a regular customer, bought a major share into the company. The shop became Abercrombie & Fitch in 1904 when Ezra Fitch was officially named co-founder. The two eventually parted ways, however, since, the brand has grown to create a multi-billion dollar empire.
The launch comes at a time when the retailer is drawing its attention to international markets to boost sales. Beyond its American borders, the brand is looking at Asia, especially the Middle East, so expand its popularity.
The new Abercrombie & Fitch store is located on the Ground level of 360 MALL.