Others

Dubai, UAE, December 7, 2016: Superbrands, the independent authority and arbiterof branding, introduced that the voting process to select the brands in the UAE which will be acknowledged and honoured as a Superbrand 2017 has actually begun.

Superbrands is by invite only, and the brand names which have actually been effectively rated or voted with independent research study and the stringent Superbrands Council choice processes could participate in the Superbrands Programs. Talking on the strict choice and ballot procedure, Mr Mike English, Director, Superbrands Middle East, stated, "The Superbrands program determines those brands which have actually recorded the creative imagination of the public. We do this by compiling a listing of every brand name offered throughout the whole country. This listing is has over 10,000 brand names on it which has to be whittled down to make the process simpler to handle. This is done by our Superbrands Council who create a shortlist of brand names that the public are welcomed to vote for. We put the shortlist online and after that welcome the CEO and Advertising and marketing Director of all the shortlisted brand names to rack up the various other brand names on the checklist."

When the online voting process is total, the results are assembled and the brand names that scored in excess of 80% are granted the award of Superbrand. "The winning brands are invited to a Gala Tribute Occasion where they get their prizes. We additionally assemble an attractive coffee table book which tells the tales behind the success of each winning brand and acts as a long-term reminder of the brands achievement.To be elected as a Superbrand is an effective endorsement and is evidence for existing customers, potential customers, media, suppliers, financiers and workers of each brand name's exceptional status," claimed Mr. English.

2017 marks the thirteenth edition of the Superbrands programme in the UAE which is considered the 'Oscars of Branding' by the business world and is the culmination of six months of stringent examination and ballot by the Superbrands Council members and with the online survey.

Competition amongst UAE brands to be a Superbrands is strong. In 2016, more than 1,500 leading brand names in the UAE were scored. Of the total variety of Brand names that were considered, just a pick couple of made the cut to be identified and granted the Superbrands title.

"Annually we are excited to see even more local brand names making it to the Superbrands list including some brand-new entrants. At Superbrands we wish to support and encourage local home-grown brand names to take on the big international names," ended Mr. English.

Brands who think that they should have to be considered to be a Superbrands can send their questions to Alex Bibi, Brand name Intermediary Director, Superbrands UAE at alex@superbrandsmena.com.

• Tags
• #Business
• #Magazine
• #Lifestyle