Unifonic Showcases AI-Driven Solutions at 24 Fintech, Supporting Saudi Arabia’s Ambitions as a Global Fintech Hub
Unifonic, a leading conversational AI platform and SaaS provider in the Middle East, took part in the 24 Fintech event, held from 3 to 5 September 2024 at the Riyadh Front Exhibition and Convention Centre. During the event, Unifonic highlighted its advanced AI-powered customer engagement solutions designed to enhance efficiency and customer satisfaction across the fintech sector.
At a speaking session on 3 September, Unifonic showcased its AI-driven chatbot and voice solutions, which enable fintech companies to automate customer interactions and streamline processes, improving overall user experiences. These technologies empower businesses to optimize digital payment systems, mobile banking services, and more.
Unifonic also announced a strategic partnership with barq, a prominent fintech firm in Saudi Arabia, through a newly signed Memorandum of Understanding (MoU). This collaboration aims to integrate Unifonic’s engagement solutions with barq’s digital payment and financial management platforms, creating seamless user experiences and enhancing the Kingdom’s fintech ecosystem.
Ahmed Hamdan, CEO and Co-Founder of Unifonic, stated, “We are proud to contribute to Saudi Arabia’s vision of becoming a global fintech leader. Our AI-driven solutions are key to driving digital transformation and optimizing customer engagement, which is vital to the fintech sector’s future growth.”
The Saudi fintech market is rapidly expanding, with projections estimating a growth to USD 33 billion by 2026, driven by the Vision 2030 initiative, which targets a 70% cashless transaction rate and aims to launch over 500 fintech companies by 2030. Unifonic’s solutions, showcased at 24 Fintech, reinforce this vision by leveraging AI to drive digital transformation in financial services, fostering customer engagement and satisfaction.
The company's participation at the event highlighted its commitment to innovative communication strategies, aligning with Saudi Arabia’s goal of establishing itself as a global fintech hub.
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