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TASARU Mobility Investments (“TASARU”), a key investment entity fully owned by the Public Investment Fund (“PIF”) of Saudi Arabia, has announced a strategic joint venture (JV) with Bahri, the National Shipping Company of Saudi Arabia, and Germany-based MOSOLF Group, a leading European automotive logistics provider. This collaboration aims to revolutionize automotive and mobility logistics in the Kingdom by offering advanced, integrated solutions that align with Saudi Arabia’s Vision 2030 objectives.

The joint venture will combine the strengths of all three partners to deliver a seamless logistics ecosystem, encompassing shipping, transportation, electric vehicle handling, inspection, and customs clearance. The initiative addresses the growing demand for efficient automotive logistics while supporting industrial growth, infrastructure development, and economic diversification in Saudi Arabia.

TASARU’s Vision for Sustainable Logistics Innovation

As a major investor in the Kingdom’s mobility sector, TASARU will provide essential capital and market access, enabling automotive companies to streamline their logistics operations in Saudi Arabia.

Michael Mueller, CEO of TASARU, emphasized the strategic importance of the partnership:
"At TASARU, we recognize the evolving needs of the mobility sector and the increasing demand for efficient logistics solutions. This joint venture marks a critical step in enhancing Saudi Arabia’s global competitiveness while driving sustainable innovation in the automotive and mobility industries. Our commitment is to align with Vision 2030 objectives and strengthen the Kingdom’s position as a hub for automotive logistics."

Bahri’s Expertise in Maritime Logistics

Bahri Logistics, a global leader in maritime transportation, will play a crucial role in overseeing shipping and operational aspects of the JV. Leveraging its extensive network and capabilities, Bahri will ensure seamless transportation of both imported and locally manufactured vehicles, further enhancing Saudi Arabia’s logistics infrastructure.

Eng. Soror Basalom, President of Bahri Integrated Logistics, highlighted the significance of the partnership:
"By combining Bahri’s logistics expertise with MOSOLF Group’s technical knowledge and TASARU’s investment strength, we are building a robust automotive logistics infrastructure. This joint venture will significantly enhance vehicle import and export operations while supporting local manufacturing development in the Kingdom."

MOSOLF Group Brings European Expertise to the Kingdom

MOSOLF Group, a leader in European automotive logistics, will contribute its vast industry experience to optimize logistics processes in Saudi Arabia. Managing over 3 million vehicles annually across 41 logistics centers in Europe, the company will introduce advanced solutions to streamline transportation, storage, and distribution in the Kingdom’s automotive sector.

Dr. Jörg Mosolf, CEO of MOSOLF Group, expressed enthusiasm for the collaboration:
"With decades of experience in managing large-scale automotive logistics, we are excited to bring our expertise to Saudi Arabia. Our goal is to enhance logistics efficiency for both imported and domestically manufactured vehicles, supporting the Kingdom’s ambitions to become a major player in the global automotive industry."

Transforming Saudi Arabia’s Automotive Logistics Landscape

This partnership directly contributes to Vision 2030 by improving logistics efficiency, attracting foreign investment, fostering knowledge transfer, and creating high-value jobs within the sector. The JV’s sustainable approach to logistics, including its focus on electric vehicle handling and advanced technologies, aligns with Saudi Arabia’s goals for industrial growth and innovation.

By integrating world-class logistics solutions, the joint venture aims to streamline the Kingdom’s automotive supply chain, ensuring smooth vehicle import/export processes and supporting local manufacturing initiatives.

For more information, visit TASARU Mobility Investments’ LinkedIn page.

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