Business
Successfully Funding Raised by SNOWPLUS, Continues Global Expansion Efforts
SNOWPLUS has revealed international investment consequences from 2019 through February 2020 amounting to about $125 million USD. The funding has come from investors in Asia, North America, Europe and the Middle East.
The organization has proven funding from Hong Kong-based HK Rothsfortune Investment Management Limited among different investors as it similarly prepares for entry into international markets.
We have invested in SNOWPLUS because of their robust international approach which sets them up for success in both local and global markets, stated Charles Zhu, Managing Partner of HK Rothsfortune Investment Management Limited. With robust performance in the local market, SNOWPLUS has confirmed that they are capable of attaining success and gratifying their mission of offering better smoking choices for adults at the international level.
This funding has already viewed the institution of sales teams, partnerships and other growth efforts throughout 4 areas globally which includes North America, Europe, the Middle East and Southeast Asia. SNOWPLUS has a entirely developed global approach that entails responsibly increasing into world markets by working with local industry players.
This latest round of investment places us one step nearer to realizing our vision of offering better choices that fulfill adult smokers globally, stated Derek Li, Co-founder of SNOWPLUS. Moving forward, we will proceed to innovate, making use of the ultra-modern and most modern technologies to our products to offer international adult users the optimal vaporizer experience. We will also continue to be steadfast in forging industry alliances and joint ventures with local companies.
Progress has already been made in deployment to these international markets, with the constructing of teams in the UK, Canada and the Middle East.
There are over a hundred million smokers in the Middle East, where the vaping penetration is estimated to be only 5% among smokers. We have seen a much better conversion over the years in countries like the UK and Canada. With more favorable sentiment from regulators followed by the legalization of vaping products in the UAE, the Middle East is of considerable growth potential for us. Our products meet the standards set by the Emirates Authority for Standardization and Metrology and we are in the process of certification. We will take part in the World Vape Show scheduled between June 3 and 5 this year.The change in rules associated to vaping that came into place in April 2019 opens up new possibilities which we will make investments in. Derek-Liadded.
Moving forward, SNOWPLUS plans to leverage investment to further enlarge worldwide, while keeping a solid foothold in its domestic market of China. With funding from revered industry gamers in the capital market, SNOWPLUS is not only persevering with its verified record of creating top-of-the-line vaping products and technologies, however additionally paving the way for a smooth entrance into key international markets that have a demonstrated demand for vape products.
To know more about SNOWPLUS, please visit www.snowplustech.com.