Sponsors and partners pledge support to Nobel Museum exhibition in Dubai

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Sponsors and partners pledge support to Nobel Museum exhibition in Dubai

Dubai, United Arab Emirates, March 25, 2015: The Mohammed Bin Rashid Al Maktoum Foundation (MBRF) has announced that a number of sponsors and partners have come forward to support the Nobel Museums travelling exhibition, The Nobel Prize: Ideas Changing the World, which will be hosted in Dubai by MBRF from March 30 to April 30, 2015, at the BurjKhalifa annex in Downtown Dubai.

The exhibition, which sheds light on the elite prize and how the Nobel Prize-winning efforts have shaped the transformation of the world, comes in line with the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and under the patronage of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of MBRF. The line-up of sponsors and partners for the event include Emaar, Emirates airline, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), Dubai Media Inc, CNBC Arabiya, National Geographic, Entourage, Aramex and Hills Advertising.

Commending the sponsors and partners, H.E. Jamal Bin Huwaireb, Managing Director of MBRF, said: We are thankful to all the sponsors and partners who have expressed their commitment to the cause of knowledge dissemination by coming forward to make this event a reality. This high profile platform will certainly enable our supporters to benefit from new networking opportunities and enhanced stakeholder engagement. The exhibition consists of five pavilions dealing with five different themes. The first pavilion offers an introduction to the Nobel Prize and its specific areas. The second pavilion called Alfred Nobel presents Alfred Nobel, his inventions and industrial operations, and the background to his will. The third pavilion, The Nobel Prize Over the Decades, gives an overview of the history of the Nobel Prize and introduces the Nobel laureates and their work. The Nobel Prize in Our Daily Lives, the fourth pavilion, demonstrates the link between Nobel Prize-awarded efforts and their phenomena in everyday life. The fifth pavilion is The Nobel Prize and the Future, which addresses the question of how Nobel Prize-awarded discoveries may affect the future and what future Nobel Prizes may involve. The Nobel Prize: Ideas Changing the World exhibition is expected to attract huge number of visitors, especially thinkers, intellectuals and the student community.

Ahmad Al Matrooshi, Managing Director of Emaar Properties, said: The Nobel Prize: Ideas Changing the World exhibition underlines the focus of Dubais leadership to promote a culture of creativity, and comes at an opportune time as the UAE marks 2015 as the Year of Innovation. Emaar is delighted to host the exhibition in Downtown Dubai, which is home to several global icons, including BurjKhalifa, which has pushed the frontiers of engineering science. The exhibition will enable visitors to share ideas and come up with winning concepts that will shape the future and help make the world a better place. Sheikh Majid Al Mualla, Divisional Senior Vice President Commercial Operations, Centre for Emirates Airline said: As a global connector of people and places, we are committed to supporting the Nobel Museums exhibit in Dubai, which brings the ideas that have helped shape the world. Innovation is at the heart of Emirates strategy and we expect the exhibits to spur discussions around the ideas and concepts that will make their mark for generations to come.

IssamKazim, CEO of DCTCM, said: The hosting of the Nobel Prize: Ideas Changing the World exhibition by Mohammed Bin Rashid Al Maktoum Foundation reflects the vision and commitment of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to foster and promote innovation and knowledge. Further, the exhibition adds another attraction to Dubais destination offering and will be enjoyed by residents and visitors alike, enriching both their knowledge and their experiences of our emirate. We are therefore delighted to support the hosting of the exhibition and look forward to more such initiatives from MBRF. Sanjay Raina, General Manager of National Geographic, said: We at National Geographic Abu Dhabi live to tell great stories. Since we are in the constant pursuit to innovate and engage, we are very excited to collaborate with the Mohammed Bin Rashid Al Maktoum Foundation to extend the boundaries of knowledge. We look forward to discovering the Nobel Museums travelling exhibition and to see what is in store at the event.

Ahmed Saeed Al Mansouri, Channels General Director, DMI, said: Our strategic media partnership for the museum affirm our belief in the importance of cooperation and between the Mohammed Bin Rashid Al Maktoum Foundation and various government entities in the Emirate of Dubai. Such cooperation reflects the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to support innovation and creative initiatives, and contribute to community service activities that highlight the cultural and humanitarian renaissance experienced by the UAE at all levels. Sami Al Mufleh, CEO of Hills Advertising, said: The Mohammed Bin Rashid Al Maktoum Foundations initiative to host the Nobel Museum is another great step by Dubai and the UAE to bring one of the biggest international names home to enable our generations, young and old, to gain knowledge and motivation for the future, and to see how scientific achievements are being appreciated globally.

Sami Al Mufleh added: I personally believe in the power of innovation, access to knowledge and talented people, and how this combination is changing the world. At Hills Advertising, we foster creativity, empower people and believe that the community is one of our best assets. This is why bringing knowledge and inspiration through initiatives such as the Nobel Prize Museum is important to our company and our people. The Nobel Prize: Ideas Changing the World exhibition is coming to Dubai after visiting New Delhi, Rio de Janeiro, and So Paulo.The exhibition is part of Nobel Museums international activities, started by the Nobel Foundation in 2001. More than 5 million visitors have seen the exhibition produced by the museum, which describes the work done by more than 800 Nobel Laureates.