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Service Hero, the Arab World's only 100 % consumer powered customer fulfillment index, honored Kuwait's top carrying out companies at the 2015 Customer Service Assessment Awards Ceremony, which occurred at the JW Marriott-- Kuwait city, on 15 February, 2016. The overall nation winners are: 1st place-- Infiniti, 2nd place-- Boubyan Bank, 3rd place-- Caribou Coffee.

The 16 industry categories that were rated in the 2015 Customer Service Assessment included cafs, casual dining, car service, clothing, electronics, junk food, great dining, home furniture, Islamic Banks, retail banks, ISP, mobile operators, new vehicle sale, personal hospitals, regional Arab airlines and grocery stores. Each industry category was determined by Kuwait's consumers on a ten-point scale throughout eight service dimensions, which are reliability, speed, product quality, personnel quality, value for money, place, call center and website quality.

The table listed below highlights the winner from each market classification, as revealed at the awards event. Eight of the winners are local, 2 are regional and six are global. Based on these findings, regional operators outperform international franchises.

The results are based on a validated dataset of 14,860 records that offer a 95 % self-confidence level with a +/- 3 % mistake margin.

Winner from each industry category:
Service Hero Category The Best Customer Service Company # of wins
1. Caf Caribou Coffee 6
2. Care Service Infiniti 3
3. New Car Sale Infiniti 2
4. Casual Dining Mais Alghanim 6
5. Clothes American Eagle 5
6. Electronics X-Cite, Alghanim Electronics 2
7. Fast Food McDonalds 6
8. Fine Dining Sakura Japanese New
9. Home Furniture Home Center New
10.Islamic Banks Boubyan Bank 6
11.ISP Zain New
12.Mobile Operators Zain 4
13.Private Hospitals Royale Hayat Hospital 6
14.Regional Arab Airline Emirates 4
15.Retail Bank National Bank of Kuwait 5
16.Super Market Saveco New

From over 300 brands evaluated, just 8 rating above 8.5 on a 10 point scale which recommends exceptional concentrate on service quality in these brands. 5 business are winning for the sixth time. These are Caribou Coffee, Mais Alghanim, McDonald's, Boubyan Bank and the Royal Hayat Hospital Four brands are awarded first place in their category for the first time in 2015 and these are: Zain in the ISP category, Saveco, Sakura Japanese Restaurant, and the Home Center.

Overall country winners of the Service Hero 2015 Award for First Place in Customer Satisfction among over 300 companies are:
1. Infiniti First place Golden country winner for 1st time
2. Boubyan Bank Second place Silver country winner for 1st time
3. Caribou Cafe Third place Bronze country winner for 1st

Commenting on this year's results, Service Hero President Faten Abu-Ghazaleh, said: "I would like to praise the winners of the Service Hero 2015 Customer Satisfaction Index Awards and every other company with us here today as they represent the top 10 % of business in Kuwait in terms of consumer service standards from amongst over 300 noted in our index. Quality is about business making a strategic decision to be client centric. These strategic efforts require discipline and perseverance however as soon as a business begins on the journey of building devoted and satisfied customers it will result in long term-financial gains.

"I anticipate this year's round of assessments,, as it will be an interesting one with the current launch of our freshly revamped and transparent site; the main ballot platform, and our current growth to the UAE. Just like other provider, we are eager to develop our offering and constantly present our clients with a better and more satisfying service, while extending our reach to tap into a brand-new market that will not only allow us to accommodate a bigger audience but will likewise contribute to the credibility and value of the index". Abu-Ghazaleh included.

The 2016 assessments have actually already begun considering that January 1st of this year and will continue till completion of the year.

The guest speaker of the night was Jumana Abu-Ghazaleh, CEO & Founder of betwixt.us, a digital startup for professional networking. With more than 25 years of experience in the business, brand and item and marketing field, and as a leader in development, strategy, positioning, development and forecasting, Jumana discussed the direct connection of having a high-level of personnel engagement with high customer fulfillment levels. She shared a figure that 70 % of engaged employees offer strong customer support versus 17 % of disengaged employees.

Jumana shared experiences from Virgin Airways who deal with producing worker brand ambassadors along with Apple who have actually introduced "empathy geniuses". Her work with a few of the world's most renowned brands such as Yahoo and Coca-Cola is utilized as study at Stanford University and has actually been included in leading international publications.

Service Hero adheres to ESOMAR principles (the European Society of Opinion & Market Research). All ratings are vetted by the well-respected American Customer Satisfaction Index, who is Service Hero's partner in the Arab world.

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