SEE Holding and IFC Partner to Advance Sustainable City Model Across Emerging Markets

Business

SEE Holding and IFC Partner to Advance Sustainable City Model Across Emerging Markets

SEE Holding has announced an advisory collaboration with the International Finance Corporation, the private sector arm of the World Bank Group, to expand The Sustainable City model across emerging markets in the Middle East, Central Asia, and Southeast Asia.

The partnership aims to accelerate the development of investment-ready sustainable urban projects, addressing growing demand for affordable, climate-resilient housing in rapidly urbanising regions.

Focus on Market Development and Investment Readiness

Under the collaboration, IFC will provide structured advisory support to help assess market demand, affordability dynamics, regulatory frameworks, and project bankability.

The engagement will be implemented in phases, beginning with market screening and identification of priority locations, followed by in-depth diagnostics in selected cities. The goal is to convert urban development needs into scalable, investable opportunities.

Scaling a Proven Sustainable Urban Model

Faris Saeed, Founder and Chairman of SEE Holding, said the initiative marks a significant step in expanding a model designed to deliver net-zero, self-sufficient communities.

The Sustainable City concept integrates:

Renewable energy systems
On-site food production
Water recycling and production
Circular waste management
Clean mobility solutions
Human-centric urban design

These elements work together to reduce emissions while improving quality of life and long-term affordability.

Addressing Urban Challenges in Emerging Markets

Wagner Albuquerque highlighted that emerging markets face increasing pressure from housing shortages, affordability gaps, and climate challenges.

He noted that the collaboration will help:

Expand access to quality housing
Strengthen urban infrastructure
Create job opportunities
Attract private sector investment

Responding to Global Housing and Climate Needs

Globally, more than 1.26 billion people lack adequate housing, with an estimated 210 million additional housing units required by 2030. At the same time, the buildings and construction sector contributes around 34% of global CO₂ emissions, underscoring the urgency for sustainable and resource-efficient urban solutions.

Aligned with Global Development Priorities

The initiative supports the World Bank Group’s priorities of promoting climate-smart urbanisation, affordable housing, and private-sector-led growth.

As cities across emerging markets continue to expand, the collaboration aims to deliver scalable, low-emission urban developments that enhance economic resilience and social inclusion.