Technology

Samsung Gulf Electronics and Amazon Ads have unveiled a new Smart IoT Hub category on Amazon.ae, integrating Samsung's SmartThings application with Amazon Alexa. This collaboration is set to enhance the daily lives of consumers in the UAE by offering seamless connectivity and convenience.

The Smart IoT Hub category brings together Samsung's SmartThings, a leading IoT application with built-in Matter connectivity, and Amazon's Alexa. This integration enables users to control a vast array of smart home devices, AI-powered appliances, and voice assistants from Samsung and other brands with simple voice commands.

Key features of the Smart IoT Hub include intelligent lighting control, energy optimization through remote management of Samsung appliances and other smart devices, enhanced home security with integrated smart cameras and sensors, and a seamless entertainment experience with smart TVs and lighting systems.

Shafi Alam, Director and Head of Direct-to-Consumer Business & Corporate Marketing at Samsung Gulf Electronics, commented, "This collaboration with Amazon Ads is making smart home technology more accessible, intuitive, and seamlessly integrated into our customers' lives. By harnessing the power of SmartThings and Alexa, we're not just offering a product; we're helping to redefine how people interact with their homes."

Dr. Raf Fatani, Regional General Manager, Alexa, MENA, added, “We are thrilled to collaborate with Samsung, bringing Alexa's advanced AI capabilities to their innovative product lineup. Together, we are enabling seamless smart home experiences for millions of customers across the UAE. This collaboration underscores our commitment to delivering AI technology that simplifies and enhances daily life.”

The Hub offers download links to the SmartThings and Alexa apps, along with a "how-to" video that guides users through the simple connection process.

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