Rotana Celebrates 25 Years of Success and Growth

Tourism

Rotana Celebrates 25 Years of Success and Growth

Rotana, one of the leading hotel management firms in the region with resorts across the Middle East, Africa and Turkey, notes a historical milestone as its completes 25 years of supporting tourism and hospitality development in the region. One of the biggest hospitality employers in the bigger Middle East, Rotana supports countless straight and indirect jobs throughout the region, with the company's relentless development and expansion over the previous quarter century having actually added greatly to advertising financial growth, diversity and work production in nations throughout the region.

Founded in 1992, Rotana began its journey with the opening of Beach Rotana Abu Dhabi the list below year - the initial in a collection of modern, advanced resorts introduced by the group that would certainly change the face of the region's hospitality industry by bringing a level of convenience and beauty superior to exactly what was readily available at the time.

Rotana's focus on providing personalized guest experiences allowed the hotels in its gradually expanding profile to own positive word of mouth and get the depend on and commitment of visitors, quickly establishing the brand as a name to reckon with in an industry that was still in its early stages of development. While the brand name's initial growth and growth strategy had actually continued to be concentrated on its residence market of the UAE, Rotana branched out right into the larger region in year 2000 with the opening of its initial hotel in Beirut, Lebanon.

Today, a quarter of a century since its founding, Rotana has expanded to come to be the leading hotel monitoring company in the region, with 56 operating properties in 21 cities across 13 nations in the Middle East, Africa and Turkey. Rotana presently runs a total of 15,195 rooms across its operating regions, and more than 11,000 individuals, from different races and histories, proudly work for Rotana from 104 nations around the globe.

Till day, Rotana has actually hosted more than 225 million guests at its hotels all over the world. "It has been rather a trip these past 25 years, and a deeply rewarding one at that," stated Nasser Al Nowais, Chairman of Rotana. "Rotana today is the result of a common vision and several years of steadfast initiative and dedication in the direction of that vision. Past the satisfaction of having our brand advance right into among the biggest and most trusted hotel drivers in the region, what offers us the best sense of success is that we were able to become that we are today by holding firmly to our values, ideas and the standards that we established for ourselves when we first began our journey all those years earlier."

"As we commemorate this crucial turning point, I reveal my sincere gratitude and appreciation to all those that have contributed to our company's development - our valued visitors for making Rotana their hotel of choice, our partners for their support and for relying on us, and not least, our staff members whose hard work and dedication has actually been the actual cornerstone of our success," he added.

A pioneering player in the regional hospitality industry, Rotana has several innovation achievements to its credit. It was one of the initial hotel brand names Middle East to introduce an "all suites" concept, which was rebranded in 2008 to Arjaan Hotel Apartments by Rotana. Rotana was likewise amongst the initial in the region to introduce a 3-star affordable way of life hotel with the launch of Centro Hotels by Rotana in 2006. The company also operates the world's 2nd tallest hotel-- the 72-storey Rose Rayhaan by Rotana in Dubai. Rotana has actually been consistently recognized for its commitment to hospitality excellence and its payment to the economic and social development of the areas, regions and nations in which it runs and, throughout its 2 and a fifty percent decades of staying in business, the company has actually received more than 350 regional and international awards in recognition of its efficiency.

As it finishes 25 years of operations, Rotana is active laying the foundation for its following phase of success and growth. The company has a strong pipeline with as lots of as 49 properties - situated in 26 cities in the Middle East, Africa and Turkey - under numerous phases of growth. Seventeen of these hotels will open before the end of 2018, adding a more 3,877 keys to the company's existing inventory.