Technology

The MENA Digital Awards (MDA) has announced the shortlist for its 2024 edition, celebrating the most innovative and impactful digital campaigns across the MENA region. This year's event attracted a record number of submissions, reflecting the dynamic growth and creativity within the region's digital marketing landscape. Brands, agencies, and creative professionals competed in various categories, showcasing digital marketing excellence across multiple platforms.

The 2024 MDA shortlist features standout campaigns, such as Fusion Five Advertising’s Costa App Relaunch for Costa Coffee, Glimpse Digital’s Hisense x Euro Cup 2024 – Beyond Glory, and OMD UAE’s The Lay’s Heist. Other notable contenders include Netizency’s Motorola Edge 40 Launch and Mashreq’s Climb2Change. The categories cover diverse areas, from Best Use of Social Media and Best Performance Campaign to Best Viral Campaign and Digital Cause Marketing.

Najla Semaan Mazboudi, Founder of the MENA Digital Awards, expressed her excitement: “Every year, we see new heights of creativity and innovation. The 2024 edition is no exception, and we are proud to showcase the region's best digital talent, inspiring others to push the boundaries of digital marketing.”

The MDA 2024 ceremony will be held at Ritz Carlton DIFC, Dubai, on December 13, bringing together over 200 industry leaders and creative talents. Winners will be honored for their contributions to the digital sphere, setting new benchmarks for excellence in the region.

For more information on the MENA Digital Awards and the full list of shortlisted entries, visit MENA Digital Awards.

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