Maharah signs Manpower brand license agreement to strengthen its role as a gateway for global companies entering Saudi Arabia

Business

Maharah signs Manpower brand license agreement to strengthen its role as a gateway for global companies entering Saudi Arabia

Maharah Human Resources Company has announced the signing of a brand license agreement (BLA) with ManpowerGroup, allowing it to operate its business in Saudi Arabia under the internationally recognized “Manpower” brand. The agreement was finalized during the U.S.-Saudi Investment Forum held in Washington, D.C.

Maharah CEO Abdulaziz Alkathiry described the milestone as “a defining moment” in the company’s evolution, particularly as it expands its capabilities in professional workforce solutions. He emphasized that the partnership will enhance Maharah’s position in high-skill recruitment and outsourcing, further boosting its competitiveness within the Kingdom’s rapidly expanding human resources services market.

François Lançon, Regional President for Asia Pacific and the Middle East at ManpowerGroup, said the partnership strengthens the company’s footprint in the Gulf region. He noted that the collaboration will support talent development in Saudi Arabia and contribute to long-term national growth by introducing ManpowerGroup’s global expertise and proven workforce solutions.

ManpowerGroup, listed on the New York Stock Exchange (NYSE: MAN), is among the world’s largest workforce solutions providers. It operates more than 2,100 offices across approximately 75 countries and territories, offering integrated services in temporary and permanent recruitment, professional staffing, and outsourcing. Each year, the company facilitates employment for millions of individuals across diverse industries and skill levels.

Under the new agreement, Growth Avenue Investment Company — a wholly owned subsidiary of Maharah — will manage the licensed Manpower business within Saudi Arabia. This will allow the delivery of a full suite of HR services, including permanent and temporary staffing, professional recruitment, outsourcing, and specialized workforce programs, all supported by ManpowerGroup’s international network and capabilities.

Maharah, known for its expertise in supporting government localization initiatives and advancing talent development in professional roles, aims to reinforce its position as a strategic gateway for global companies seeking entry into the Saudi market. The company, listed on the Saudi Stock Exchange with paid-up capital of SAR 475 million, provides integrated workforce solutions covering more than 240 professions across key sectors.