Technology

The 11th Annual HR Tech MENA Summit, taking place on 13–14 May 2025, is poised to be a defining event for the future of work in the region, spotlighting the strategic integration of AI, digital transformation, and human-centred leadership in HR. As workplaces evolve rapidly, the summit returns to Dubai with a bold vision — one where technology empowers people, not replaces them.

With 66% of organisations in the MENA region investing in AI and 93% of CHROs now actively involved in board-level strategy, the summit reflects a heightened focus on HR’s role as a driver of innovation, wellbeing, and resilience.

This year’s themes include:

• Digital Transformation & Predictive HR

• Agentic AI and Workforce Automation

• Wellbeing-Centric Workplaces

• Skill-Based Workforce Models

• “Digital Handshake”: Blending Tech with Human Touch

Global thought leaders and innovators will gather to exchange actionable insights and practical frameworks for building adaptive, emotionally intelligent, and future-ready organisations.

Key Voices at HR Tech MENA Summit 2025

Dr. Oleg Konovalov, world-renowned coach and leadership expert, will deliver the opening keynote:

“Vision allows 25–30 times greater value than a great product. I’ll be sharing practical strategies to turn teams into visionaries. HR’s mission is to raise tomorrow’s giants.”

Dr. Jassim Al Awadhi, AI transformation expert, will speak on "Tech as an Enabler, Not a Replacement":

“We’re moving from experimenting with AI to making it strategic. Attendees will learn how to merge automation with trust, culture, and innovation — and develop meaningful upskilling strategies.”

Dr. Mostafa Ghanima, Group HR Director at Saudi German Health, underscores the need for balance:

“In a digitally driven world, emotional clarity is a strategic asset. My session — ‘KEEP CALM AND CARRY ON’ — will stress the importance of mental space in transformation journeys.”

Larissa Redaelli, wellbeing and leadership coach, will focus on humanising digital workplaces:

“We must move beyond tech trends to model conscious leadership. I’ll share ways to boost ROV (Return on Vitality) and ROC (Return on Care).”

Andrew Stotter-Brooks, Chief Learning Officer, added:

“This summit is a nexus of innovation and collaboration — the perfect space to see how technology is transforming HR in real-time across the MENA region.”

A Platform for Transformation

The HR Tech MENA Summit 2025 promises:

• Engaging keynote presentations and panels.

• Strategic conversations on AI, culture, wellbeing, and the digital workplace.

• A showcase of cutting-edge HR technologies.

• Opportunities for networking and partnerships with global and regional HR leaders.

Sidh NC, Director of QnA International, the summit’s organiser, summed it up:

“This is not just an HR tech event — it's a movement toward building workplaces infused with empathy, innovation, and vision. We’re proud to host leaders who are redefining work itself.”

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