In line with its industrial social responsibility of contributing to a sustainable environment, Imdaad, a leading provider of integrated facilities, environment, and energy management solutions in the GCC, participated in the Earth Hour for the third successive year, which was celebrated on Saturday, March 19, 2016 at the Bay Avenue location in Business Bay, Dubai. Organised by World Wild Fund, Earth Hour has actually emerged as the world's biggest grass-root environmental movement that unifies people to switch off non-essential lights for one hour. In support of the occasion, Imdaad switched off lights in all its workplaces, headquarters and facilities, including 25 major projects in the UAE from 8.30 pm to 9.30 pm.

Imdaad, along with Khaddour, the fun-loving leaf character and the mascot of Be'ati-- Imdaad's flagship community program-- arranged a series of interactive activities at its stand at Bay Avenue as part of the Earth Hour event, that included distribution of Imdaad-branded candle lights and a selfie competition. Visitors were advised to publish and share their selfies with Khaddour on (social media) to win amazing rewards. In addition, several of Imdaad's staff members in addition to government officials and other companies participated the Earth Hour Walk that occurred from 8.30 pm to 9.30 pm.

"Earth Hour has actually ended up being a worldwide initiative that continues to spread awareness about different environmental issues such as carbon footprints, greenhouse gasses, global warming, and climate change. As a socially responsible company, Imdaad turned off non-essential lights in all its workplaces and headquarters, enhancing environmental sustainability and protection. We also took part in the Earth Hour Walk to support the international movement to strengthen its leading role in supporting international efforts to create a robust, safer and greener planet. At Imdaad, we strictly abide by energy-saving practices in all its operations all through the year and make every effort to present innovative and eco-friendly solutions for our clients," concluded Jamal Abdullah Lootah, CEO, Imdaad.

In 2014, Imdaad saved 27,797 kilowatts per hour (kWh) of energy during the Earth Hour, contributing 9 per cent of 305,000 kWh of energy savings recorded by Dubai in an hour-long campaign. In addition, it released a successful social networks campaign under the main hashtag #ImdaadEarthHour, where individuals were motivated to post most imaginative photos of their Earth Hour involvement.