Ideal Standards latest innovations under the spotlight at the Big 5 exhibition

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Ideal Standards latest innovations under the spotlight at the Big 5 exhibition

Ideal Standard, one of the leading carriers of innovative overall restroom solutions operating throughout Europe, Middle East and Africa, is presenting an overview of its most current bathroom product profile at Big 5 Dubai, the biggest construction event in the Middle East.

At the exhibition, held from November 23 to 26 at Dubai World Trade Centre, Ideal Standard MENA will have on program the whole spectrum of restroom options-- from ceramics, brassware fittings and shower kits to tubs, furniture and shower trays. All these items on display will be from the company's flagship brand Ideal Standard along with its other leading European brands such as Jado, Armitage Shanks and American Standard.

Among the salient attractions available from Ideal Standard are the revolutionary AquaBladeTM flush technology and Tonic II total restroom variety. AquaBladeTM is a recently engineered system of channels to produce a cascading wall of water from the top of the toilet bowl opening, which provides optimal water flow covering every inch of the ceramic, keeping the toilet bowl immaculately clean.

With a refined soft geometric design, Tonic II's clean, lovely lines offer a broad option of solutions and mixes of unified, modern ceramics, fittings, furniture and tubs that won this year's IF Design award. The collection is developed by German design studio, ARTEFAKT.

Talking about the unique display that is set to impress everyone, Ms Dimitra Dotsia, Marketing Manager, Ideal Standard MENA, stated: "We are extremely thrilled about this year's participation, as we are providing our new cutting edge AquaBladeTM flush technology that has actually currently generated a buzz in the industry, as well as our new award winning Tonic II overall restroom range. Always believing about the ergonomics of the restroom, we intend to help our end -users get the most out of their bathroom experience.

The company will also display a selection of its already-successful products, such as the high-end total bathroom solution variety DEA integrated with mlange fittings; Connect & Strada variety; shower systems and kits, vessels and a large collection of bathroom fittings.

Jado will present glamorous mixer ranges like IF Design Gold award winner Joy, Jes, Perlrand Cristal-- the Swarovski range-- and others, along with a selection of possible surfaces that they can be produced in.

From the Armitage Shanks brand, 3 major line of product will be shown. Shape 21 Splash Schools range-- an ergonomic, hygienic and wonderfully colourful school collection; The Doc M healthcare pack of products for medical facilities and clinics, along with an option of domestic and non-residential mixers like Markwick which offer security versus germs of all kinds due to their ability for easy sterilizing, cleaning and disinfection.

The company's stand will also display products from American Standard, including a selective range of lengthened toilets, for higher comfort.

Mr Hafez Ahmed, CEO of Ideal Standard MENA, commented: "The Big 5 exhibition offers a fantastic platform to take advantage of the growing development opportunities in the region for our ingenious restroom solutions. Through our involvement, we intend to completely gain from the possibilities of providing our world-class products amidst robust trends in the market. Our past involvement in Big 5 was extremely effective and motivating, and we see good capacity to construct on our market leadership.".

The company, connected with a few of the most respected tasks in the Gulf, is dedicated to reinforce its market presence with its adherence to item quality, development, design and sustainability causing functional bathroom solutions, which fulfill every need where visual appeals are as essential as performance.

Ideal Standard will be showcasing the newest ranges at stand C191 in Sheikh Rashid Hall, November 23 to 26, from 11AM-- 7PM.