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As part of its pursuit to reveal globally-renowned furniture collections that remain in maintaining with local patterns, IDdesign, a leading worldwide residence way of life brand offering modern furnishings and accessories recently revealed the new home equipping line from Camelgroup.

A brand that exudes unmistakable Italian design heritage, Camelgroup was started in 1983 in the north-eastern part of Italy to serve a climbing need for excellent quality furniture from around the world. A strong dedication to serve an expanding customers listing between East was the ideas for the brand name's name which admires the ship of the desert.

The new collection includes the brand's famous 'Platinum Day' line, which includes a complete eating collection that is qualified by sophisticated handles, glossy wood and chrome finishing. The special 'Nubuck' padding on dining-room chairs makes sure boosted seatsing convenience. The 'Platinum Night' set, on the other hand, provides modern bedroom concepts, marked by a 'Silver Birch' finish to develop a visually-arresting and distinct identity for the house. A closet with thorough describing to enhance the collection will certainly include in the style-statement of the bed room. Both these modern collections consist of a vast option of textured coatings such as matt, semi-glossy, pearly tones and ivory lacquer amongst others with the Platinum Night collection showcasing incorporated LED lighting at no additional price.

Adrian Shaw, General Manager, IDdesign and Chattels & More, said: "Camelgroup is a all-natural fit to IDdesign's profile of tastefully designed modern furnishings. The group involved in producing this new collection has a deep understanding of the design landscape and customer preferences in the UAE. I think that Camelgroup is an excellent amalgamation of conventional Italian heritage furnishings and modern design trends. We at IDdesign are confident that these collaborations, supported in time, will be essential in enhancing our portfolio as well as supplying customers an unprecedented choice within the shops.".

New collection meets higher rewards.

The Camelgroup collection includes an additional dimension to purchasing as IDdesign steps up benefits for its customers. Customers could delight in a Part Sale supplying 30% - 75% price cuts at all stores. Customers will also be able to delight in greater benefits when they patronize IDdesign by retrieving their acquisitions through the Air Miles loyalty program.

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