Human-centric, Hybrid AI Opens Up New Possibilities in Mobile Technology

Technology

Human-centric, Hybrid AI Opens Up New Possibilities in Mobile Technology

By Won-joon Choi, EVP & Head of R&D Office, Mobile eXperience Business at Samsung Electronics

Samsung Electronics has ushered in a new era of mobile AI with the introduction of the Galaxy AI features on the Galaxy S24 series, marking a historic moment in technology. The hybrid AI approach adopted by Samsung combines the instant responsiveness and privacy assurance of on-device AI with the versatility of cloud-based AI, enhancing user experiences while maintaining data security.

Revolutionizing Mobile Experiences with Hybrid AI

Samsung's hybrid AI integration aims to unlock the vast potential of generative AI technology, positioning mobile devices as primary access points for these advancements. Mobile devices, being integral to daily life, need to offer intuitive, efficient, and privacy-focused features. Samsung's approach balances on-device AI's instant responsiveness with cloud-based AI's diverse functionalities, thanks to open collaborations with industry-leading partners.

Expanding Possibilities with On-device AI

A standout feature, 'Live Translate,' exemplifies Samsung's commitment to privacy and user convenience. Designed to operate entirely on-device, Live Translate facilitates private, real-time communication without language barriers. The R&D teams, through global collaboration and rigorous testing, have optimized AI language models to ensure seamless and secure translations.

Samsung’s extensive global R&D network, including centers in Poland, China, India, and Vietnam, plays a crucial role in expanding the languages supported by Galaxy AI, ensuring culturally relevant and localized communication. This dedication enables Samsung to extend Live Translate's capabilities to third-party messaging apps, allowing barrier-free communication on users' preferred platforms while maintaining data privacy.

Advancing Mobile AI for the Future

Samsung is committed to pushing the boundaries of mobile AI. The Galaxy S24 series is just the beginning, with plans to optimize Galaxy AI for upcoming foldable devices, combining versatile form factors with advanced AI capabilities. This commitment extends across the broader Galaxy ecosystem, with Samsung accelerating mobile AI innovations to meet both current and future needs.

As the intelligent computing power of the latest chips and NPUs continues to advance, Samsung envisions incorporating more AI features into mobile devices, making everyday interactions more convenient and secure.