GROHE and AUD in collaboration with the ALSERKAL Cultural Foundation team up to take young designers to the next level

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GROHE and AUD in collaboration with the ALSERKAL Cultural Foundation team up to take young designers to the next level

The American University in Dubai (AUD) and GROHE, world prominent German maker in hygienic fittings, in partnership with ALSERKAL Cultural Foundation, have introduced the "WATER & SAND" Design Atelier. Throughout the unique design atelier AUD students will establish a health task found in a wind tower house in the vibrant area of Al Bastakiya Dubai, accepting art and culture while utilizing GROHE Spa variety. This difficult job will connect local heritage with modern-day design solutions in respect with the custom and the historic area.

The workshop is provided to the students of the Department of Interior Design of the School of Architecture, Art and Design of the American University in Dubai (AUD). It will be established during the Spring 2016 Semester and will include students registered in the Wellness and Spa course-- an innovative Interior Design course focusing on health centers analysis, preparation and design, together with students enrolled in the Interior Design Studio III course.

With this edition of the Design Atelier, AUD and GROHE have actually renewed their successful partnership, previously developed with the GROHE Design Series program.

The Chair of the Interior Design Department at AUD Albert S. Fakhoury in addition to Prof. Annamaria Lambri, Associate Professor of Interior Design and Coordinator of the Design Atelier, together with Jasmine Shahin, AUD Adjunct Professor of Interior Design, will support and lead their students through this difficult and amazing trip.

AUD's Interior Design Department Chair Albert S. Fakhoury specified:
"We are extremely pleased to see that the collaboration with GROHE is reaching a brand-new milestone: thanks to the incredible efforts of the department-- especially Prof. Lambri's contribution - Wellness and Spa is formally offered as an expert elective course and has actually entered into the new "Emphasis in Hospitality Design" that we are developing within our program. A program, which will prepare the young innovative minds to individuality in their professional profession. Collaborating with Alserkal Cultural Foundation is nothing less than a statement of our dedication to the values of the UAE heritage by highlighting its standard architecture in a very innovative context.".

From her side Ms. Lina Varytimidou, Director Public Relations and Head of GROHE SPA in the East Mediterranean, Middle East & Africa presented the items from the GROHE's SPA collection during the launch event specified: "GROHE is pleased to partner with AUD's Interior Design Department for the launch of the 'Water & Sand' Design Atelier which includes students enrolled in the Wellness and Spa course together with students enrolled in the Interior Design Studio III course as part of GROHE Design Series. We are very delighted about this partnership and developing the future of this topic. "We anticipate seeing the tasks that the students will be providing at the end of the term and to offering the winner of the best project an internship at the GROHE offices in Dubai. We really hope that GROHE's partnership with AUD will add to the improvement of the interior design standards in the UAE."She added.

Getting involved students took a directed trip at one of GROHE's leading showrooms in UAE where they found GROHE's newest developments in regards to quality, innovation and design. Varytimidou also announced that the student with the very best assignment would be provided an internship at GROHE's Middle East and Africa workplaces in Dubai, United Arab Emirates.

Mr. Eisa Bin Ahmad Alserkal, Board Member of the ALSERKAL Group, supported by Mrs. Annamaria Bersani, ALSERKAL Cultural Foundation Director, introduced ALSERKAL Cultural Foundation and its participation in the workshop highlighting the value of the regional heritage and culture.
Alserkal's Cultural Foundation Chairman, Mr. Ahmad Bin Eisa Bin Nasser Alserkal mentioned:.

"At Alserkal, we do not only concentrate on our corporate growth but aim to our neighborhood growth as well, be it through relationship building, participating in different corporate and social activities and spreading out awareness. We have actually been blessed for the general role we play in the UAE and Dubai especially, and persist to continue traveling on this ever-growing path with our customers and clients staying our primary top priority.".

The Water & SAND Design Atelier articulated program, consisting of GROHE ONE-DAY WORKSHOP at AUD, will cause a Grand Finale occasion where the winning group will be granted.