Grandiose launches AI-powered chef “GrandChef” for smarter recipes and shopping
Grandiose, a leading food and grocery retailer in the UAE and part of Ghassan Aboud Holding, has announced the launch of GrandChef, an AI-powered digital chef designed to transform how customers shop and cook. Supported by Microsoft technology, the innovation enables shoppers to receive personalized recipes, dietary suggestions, and shopping cart recommendations directly through the Grandiose mobile app.
Currently available on the latest Android and iOS app versions, GrandChef marks the retailer’s first AI-powered initiative, underscoring its ongoing digital transformation journey. The solution blends advanced technology with Grandiose’s customer-first philosophy to enhance convenience, personalization, and sustainability.
A milestone in retail innovation
Mussaab Aboud, CEO of Grandiose, said:
“At Grandiose, our mission has always been to delight shoppers with fresh ideas, premium experiences, and a touch of innovation. GrandChef embodies this promise, bringing the best of technology and a people-focused approach into the hands of our shoppers. It also aligns with the UAE’s vision under the National Artificial Intelligence Strategy 2031 to drive smarter and more sustainable living.”
Adding to this, Marcin Piekarczyk, Director of Technology at Grandiose, noted:
“By combining Microsoft’s AI capabilities with our retail expertise, we’re unlocking a new era of intelligent shopping. GrandChef exemplifies putting customers first through technology, delivering smarter, personalized shopping experiences that evolve with feedback.”
Customer-focused digital transformation
The AI assistant is designed to simplify meal planning for both everyday cooking and special occasions, offering smarter recipe suggestions, cart-building features, and tailored shopping experiences. With this launch, Grandiose reinforces its role as a pioneer in the UAE’s retail landscape, setting new benchmarks for digital innovation and customer engagement.
GrandChef is now available through the Grandiose app, strengthening the retailer’s commitment to innovation, personalization, and sustainable shopping experiences in the UAE.
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