GMG Consumer Products Debuts at SIAL Paris 2024 with Award-Winning Innovations

Food & FMCG

GMG Consumer Products Debuts at SIAL Paris 2024 with Award-Winning Innovations

GMG, the global retail group, is making its first-ever appearance at SIAL Paris 2024, the world's leading exhibition for food innovation. This marks a pivotal moment for GMG as the group seeks to expand its international footprint and introduce its diverse range of food products to European markets.

Building on its success at Gulfood 2024 in Dubai, the largest food exhibition in the Middle East, and the Fancy Food Summer Show in New York, GMG’s participation at SIAL Paris 2024 highlights its commitment to innovation and quality. The event provides GMG with a platform to showcase its award-winning food brands and introduce new products to a global audience.

Among GMG's standout products is Farm Fresh’s Chunks Chicken Crisps, which has been nominated for the prestigious Innovative Product Award by an independent SIAL jury. This nomination underscores GMG’s leadership in delivering cutting-edge food products and reflects its growing influence in the highly competitive global food industry.

Mohammed Baqer, Vice Chairman and CEO of GMG, commented: "Our debut at SIAL Paris is a significant milestone in our journey. Presenting our diverse portfolio to the European market aligns with our vision of pushing the boundaries of innovation and expanding our global reach. This move strengthens GMG’s position as a key player in the global food sector while highlighting the UAE’s growing prominence as a hub for food manufacturing."

GMG’s product lineup at SIAL includes renowned brands such as Farm Fresh, Classic, Sapura, and Rooh, as well as the exclusive Black Pepper Karahi under the Rooh brand, which has garnered international attention. These innovations have sparked interest from global buyers and industry experts, further emphasizing GMG’s dedication to providing market-specific solutions.

Roy Nasrallah, Vice President of Marketing at GMG, stated: "Following our successful showcases in Dubai and New York, we are thrilled to present our innovative portfolio to the distinguished audience at SIAL Paris. The global recognition of our products reinforces our strategy of entering new markets and exploring potential partnerships across different regions."

SIAL Paris 2024 takes place from October 19 to 23 at the Paris Nord Villepinte Exhibition Grounds, where GMG is exhibiting its offerings in Hall 7. Visitors are invited to explore GMG's innovative products and engage with company representatives.