Technology

Ford Motor Company today announces the hiring of leading brand expert Musa Tariq as vice president and chief brand name officer as part of its expansion to an automobile and a mobility company and its drive to go additionally in attaching and involving with today's consumers. Tariq, 34, is chosen a Ford Motor Company officer and begins work Jan. 30.

In this new role, Tariq is responsible for more building and setting apart the company's Ford brand, one of one of the most valued worldwide. He will deal with Advertising and marketing, Communications and company leaders throughout the world to specify, build and interact the Ford primary brand and just what it represents with all stakeholders. His work will enhance the successful vehicle nameplate brand advertising and marketing and communications work currently in place.

" As we expand our business, we're also broadening our focus on and investment in building and separating our renowned Ford brand, which is recognized, enjoyed and relied on around the globe," stated Mark Area, Ford president and Chief Executive Officer. "Our possibility is to get in touch with a lot more customers and stakeholders-- some that never have worked with Ford previously-- through compelling and culturally appropriate marketing and communications. Musa has actually led transformational working from a few of the world's most admired brands, and he is a leader recognized for challenging convention. We're excited for him to bring his expertise, knowledge and enthusiasm to Ford."

Tariq will certainly report jointly to Stephen Odell, Ford executive vice president, Global Marketing, Sales and Solution, and to Ray Day, Ford group vice president, Communications.

Before signing up with Ford, Tariq was Apple's Global Marketing and Interaction director for Retail. In this function, he launched several initiatives that improved the retail experience in more than 490 Apple shops and for greater than 65,000 Apple Retail employees all over the world.

Prior to Apple, Tariq was the senior director of Social network and Community at Nike, as well as the global head of Digital Marketing and later the first-ever director of Social network at Burberry. For news releases, relevant materials and high-resolution images and video, check out www.media.ford.com. Follow at www.facebook.com/fordmiddleeast, www.twitter.com/fordmiddleeast, www.flickr.com/photos/fordmiddleeast

or www.youtube.com/fordmiddleast

Tariq started his profession in advertising and marketing, offering in leadership functions at JWT and Saatchi & Saatchi Advertising and marketing.

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