Family at the Heart of LG’s Latest Campaign: Life’s Good When You Get More Care

Technology

Family at the Heart of LG’s Latest Campaign: Life’s Good When You Get More Care

LG Electronics (LG) has launched a new video campaign under its “Life’s Good” brand slogan, titled Get More Care. Building on the success of previous themes “Get More Love” and “Get More Magic,” this campaign aims to highlight how LG products facilitate small gestures of love and care among family members, creating true “Life’s Good” moments through unforgettable experiences.

The video series showcases often unnoticed, loving moments in the home, while subtly highlighting how LG’s innovative technology enhances everyday lives. Whether it's chasing vicarious football dreams or following favorite teams in 4K clarity, LG’s products are intricately interwoven into customers’ daily routines.

A standout feature of the campaign is the immersive family viewing experience provided by LG’s groundbreaking OLED screens, such as the LG Signature 97-inch OLED M3 4K Smart TV. With unparalleled picture quality, vivid colors, and sound refinements from the α9 AI Processor 4K Gen6, LG OLED screens transform ordinary viewing into an unforgettable experience of resplendent immersion, bringing families closer together.

The campaign also highlights the convenience of LG’s WebOS, a smart platform offering seamless access to a wide range of entertainment options and smart home features. Finding the perfect movie or the latest TV shows for family night is effortless with built-in streaming services like Netflix, Prime Video, Disney+, YouTube, and Apple TV+. LG’s intuitive WebOS interface ensures personalized sports updates and tailored content recommendations are easily accessible, making family time entertainment enjoyable.

Another standout in the campaign is LG’s InstaView knock-knock feature, available on the latest refrigerators and ovens. This technology allows users to see inside with a simple knock, making meal preparation more interactive and fun. Families can decide what to cook from the fridge or check on the progress of a roast in the oven, all without opening a door.

“We are excited to introduce ‘Get More Care’ as our new brand campaign,” said Sa Nyoung Kim, LG Electronics Gulf President. “Through these heartwarming short films, we aim to show how our products make everyday moments more special and meaningful. At LG, we believe that technology should enhance the way we care for each other, and this campaign perfectly encapsulates LG’s ‘Life’s Good’ vision.”

LG’s commitment to human-centered innovation and user-centric design is at the forefront of this campaign, demonstrating how the company’s products contribute to a more connected and caring lifestyle. By showcasing the practical benefits and emotional value of LG’s technology, “Get More Care” aims to resonate with families across the region.

The four-episode Get More Care video campaign, launching on June XX, showcases fun and touching stories in the home, aligning with LG’s brand direction and visual identity. It reiterates the brand’s core values of ‘Uncompromised Customer Experience,’ ‘Human-centered Innovation,’ and ‘Warmth to Power a Smile.’