Business

Emirates NBD Group, a leading monetary services organization in the area, strengthened its dedication to women's empowerment with its programs to support female entrepreneurship and encourage social and economic advancement of women in the UAE. The tactical initiatives are lined up with the dedication of the UAE federal government, led by His Highness Sheikh Mohammad bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to the International Women's Day 2016 campaign style #PledgeforParity.

Emirates NBD's Women of Tomorrow (#NisaAlGhad) effort invites ladies in the UAE to send innovative and feasible business proposals through the bank's social networks platform. Entries will be shortlisted by a jury made up of industry professionals, following which one winner will be chosen by means of public vote. Emirates NBD will offer the winner funding to bring the proposition to fulfillment, with totally free marketing assistance supplied by Expatwoman.com, official partners of the Women of Tomorrow initiative.

The bank has actually likewise pledged its ongoing assistance of the Emirates NBD e7 programme, produced to support community jobs, in partnership with Promise of a Generation (POAG). The year-long programme, which was started last year, offers network and advancement experience for girls in the UAE aged between 18 and 25, focusing on motivation, training, connection and dedication to projects that add to the UAE's socioeconomic development. On March 12, 35 young women from across the 7 emirates graduated from the 2015 e7 programme.

Going over the bank's support of female empowerment, Lubna Qassim, Executive Vice President, Group General Counsel & Company Secretary of Emirates NBD, said: "To echo the smart words of Highness Sheikh Mohammad bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, 'We have moved beyond the phase of empowering women. Indeed, We are empowering society through ladies'.

Qassim added, "Emirates NBD's strategy supports the vision of the UAE government as the nation aims to actively encourage and support women leadership. Our pilot Women of Tomorrow effort will harness the potential of female entrepreneurs and aspirants to effectively develop a commercially sensible business, therefore adding to the long term financial prosperity of the UAE.".

Talking about the Emirates NBD e7 programme, Qassim stated: "We saw some unbelievable jobs undertaken during last year. These girls have actually proven that they are indeed the future leaders of this generation and have transformative concepts that we recognized at our graduation event recently. We are also delighted to welcome our new individuals who will be offered more guidance and structure as we continue onto our second year.".

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